{"id":13376,"date":"2018-06-05T00:00:00","date_gmt":"2018-06-04T22:00:00","guid":{"rendered":"https:\/\/www.pickware.com\/blog\/pickware-wird-pickware-gmbh"},"modified":"2018-06-05T00:00:00","modified_gmt":"2018-06-04T22:00:00","slug":"pickware-wird-pickware-gmbh","status":"publish","type":"post","link":"https:\/\/www.pickware.com\/de\/blog\/pickware-wird-pickware-gmbh","title":{"rendered":"Rebranding: Viison GmbH wird Pickware GmbH"},"content":{"rendered":"\n<div class=\"pw-blog-article-page-header\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-article-page-header__heading\">\n            Pickware Blog        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"pw-blog-menu-desktop\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-desktop__wrapper\">\n            <div class=\"pw-blog-menu-desktop__items\">\n                <a class=\"pw-blog-menu-desktop__home\" href=\"https:\/\/www.pickware.com\/de\/blog\">\n                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__home-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/home-pw600.svg\" \/>\n                <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item pw-blog-menu-desktop__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">News<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kundenstorys<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Warenwirtschaft<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Lager<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Versand<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kassensystem<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">E-Commerce<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Rechtliches<\/div>\n                    <\/a>\n                \n                <div class=\"pw-blog-menu-desktop__other-items-item\">\n                    <div class=\"pw-blog-menu-desktop__item-name\">\n                                            <\/div>\n                    <div class=\"pw-blog-menu-desktop__other-items-wrapper pw-blog-menu-desktop__other-items-wrapper--hidden\">\n                        <div class=\"pw-blog-menu-desktop__other-items-arrow\"><\/div>\n                        <div class=\"pw-blog-menu-desktop__other-items\">\n                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class=\"pw-blog-menu-mobile__search-form u-hidden\" data-search-page-link=\"https:\/\/www.pickware.com\/de\/blog\/suche\">\n            <input class=\"pw-blog-menu-mobile__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\"pw-blog-menu-mobile__search-button\">\n                <img decoding=\"async\" class=\"pw-blog-menu-mobile__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n            <\/button>\n        <\/form>\n        <div class=\"pw-blog-menu-mobile__items u-hidden\">\n                            <a class=\"pw-blog-menu-mobile__item pw-blog-menu-mobile__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">News<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kundenstorys<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Warenwirtschaft<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Lager<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Versand<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kassensystem<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">E-Commerce<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Rechtliches<\/div>\n                <\/a>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-article-page-hero\">\n    <div class=\"pw-blog-article-page-hero__background\">\n        <div class=\"l-container\">\n            <div class=\"l-grid\">\n                <div class=\"l-grid__content\">\n                    <div class=\"pw-blog-article-page-hero__categories-and-date\">\n                        <div class=\"pw-blog-article-page-hero__categories\">\n                                                            <a class=\"pw-blog-article-page-hero__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                                            <img decoding=\"async\" class=\"pw-blog-article-page-hero__category-icon\" src=\"\" alt=\"\" \/>\n                                                                        <div class=\"pw-blog-article-page-hero__category-name\">\n                                        News                                    <\/div>\n                                <\/a>\n                                                    <\/div>\n                        <span class=\"pw-blog-article-page-hero__date-separator\">|<\/span>\n                        <span>05.06.2018<\/span>\n                    <\/div>\n                    <h1 class=\"pw-blog-article-page-hero__heading\">Rebranding: Viison GmbH wird Pickware GmbH<\/h1>\n                <\/div>\n                <div class=\"l-grid__image\">\n                                        <img decoding=\"async\" class=\"pw-blog-article-page-hero__image\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/04\/blogbild.jpg\" alt=\"blogbild\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-sidebar\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n            \n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__body\">\n    <div>\n        \n\n<div class=\"pw-blog-legacy-article-page-inline-image\">\n    <img decoding=\"async\" class=\"pw-blog-legacy-article-page-inline-image__image pw-blog-legacy-article-page-inline-image__image--align-left pw-blog-legacy-article-page-inline-image__image--size-50 pw-blog-legacy-article-page-inline-image__image--size-small-50\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blogbild.jpg\" alt=\"blogbild\">\n    \n\n<p>Pickware, Viison, Shopware ERP&#8230; Wir r\u00e4umen auf in unserer Namensgebung und sorgen f\u00fcr Stringenz!<\/p>\n\n\n<\/div>\n\n\n\n<p>Bezeichnungen und Brandings wachsen oft historisch und sind nach einiger Zeit m\u00f6glicherweise nicht mehr aktuell. So geht es uns nun mit Viison und Pickware, weshalb wir uns f\u00fcr ein konsequentes Rebranding entschieden haben. <\/p>\n\n\n\n<p>In 2011 gr\u00fcndeten Samuel Vogel und Stefan Heppenheimer die Agentur Viison GmbH, die Software-Projekte im Auftrag verschiedener Kunden realisierte. Daraus kristallisierten sich die Fokus-Bereiche Warenwirtschaft und Versand heraus mit den Kernprodukten DHL Adapter, Versand App, Lager App und POS App. <\/p>\n\n\n\n<p>Im Laufe der Zeit entwickelte sich eine enge Kooperation mit Shopware und die Perfektionierung der Produkte f\u00fcr die Shopware Community mit einer idealen Anbindung an das Shopware System. So wurde Shopware ERP powered by Pickware auf dem Shopware Community Day 2016 als offizielle Warenwirtschaft von Shopware vorgestellt &#8211; die anderen Produkte behielten jedoch ihre urspr\u00fcnglichen Namen Pickware POS und Pickware Mobile.<\/p>\n\n\n\n<p><strong>Um eine stringente Namensgebung einzuf\u00fchren, verabschieden wir uns deshalb von unserem bisherigen Firmennamen &#8222;Viison GmbH&#8220; und werden &#8222;Pickware GmbH&#8220;.<\/strong> Zudem haben wir seit 2016 die Agenturt\u00e4tigkeit Schritt f\u00fcr Schritt reduziert und konzentrieren uns seitdem auf die stetige Weiterentwicklung unserer Pickware-Produkte. So spiegelt auch die neue Namensgebung diese Fokussierung wider.<\/p>\n\n\n\n<p>Das neue Wording wird auch in unseren Produkten sichtbar: Pickware Mobile wird zu <strong>Shopware WMS powered by Pickware<\/strong>, Pickware POS wird zu <strong>Shopware POS powered by Pickware<\/strong>, um einheitlich mit dem bereits bestehenden Shopware ERP powered by Pickware zu sein. Alle weiteren Produkte, wie die Versandadapter und weitere Plugins, tragen ab sofort ebenfalls den Zusatz &#8222;powered by Pickware&#8220;.<\/p>\n\n\n\n<div class=\"pw-article-page-teaser-end\">\n    <div class=\"l-flex\">\n        <a class=\"pw-article-page-teaser-end__button\" href=\"https:\/\/www.pickware.com\/de\/blog\/news\" target=\"\">\n            <img decoding=\"async\" class=\"pw-article-page-teaser-end__button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/arrow-left\/white.svg\" \/>\n            Zur \u00dcbersicht        <\/a>\n        <div class=\"pw-article-page-teaser-end__social-media-share\">\n            <div class=\"pw-article-page-teaser-end__share-text\">Teilen<\/div>\n            <div class=\"pw-article-page-teaser-end__social-media-items\">\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a 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