{"id":13461,"date":"2019-01-31T00:00:00","date_gmt":"2019-01-30T23:00:00","guid":{"rendered":"https:\/\/www.pickware.com\/blog\/mehr-umsatz-dank-kundenbewertungen"},"modified":"2019-01-31T00:00:00","modified_gmt":"2019-01-30T23:00:00","slug":"mehr-umsatz-dank-kundenbewertungen","status":"publish","type":"post","link":"https:\/\/www.pickware.com\/de\/blog\/mehr-umsatz-dank-kundenbewertungen","title":{"rendered":"Mehr Umsatz dank Kundenbewertungen"},"content":{"rendered":"\n<div class=\"pw-blog-article-page-header\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-article-page-header__heading\">\n            Pickware Blog        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"pw-blog-menu-desktop\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-desktop__wrapper\">\n            <div class=\"pw-blog-menu-desktop__items\">\n                <a class=\"pw-blog-menu-desktop__home\" href=\"https:\/\/www.pickware.com\/de\/blog\">\n                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__home-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/home-pw600.svg\" \/>\n                <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">News<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kundenstorys<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Warenwirtschaft<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Lager<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Versand<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kassensystem<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item pw-blog-menu-desktop__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">E-Commerce<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Rechtliches<\/div>\n                    <\/a>\n                \n                <div class=\"pw-blog-menu-desktop__other-items-item\">\n                    <div class=\"pw-blog-menu-desktop__item-name\">\n                                            <\/div>\n                    <div class=\"pw-blog-menu-desktop__other-items-wrapper pw-blog-menu-desktop__other-items-wrapper--hidden\">\n                        <div class=\"pw-blog-menu-desktop__other-items-arrow\"><\/div>\n                        <div class=\"pw-blog-menu-desktop__other-items\">\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n\n            <\/div>\n            <div class=\"pw-blog-menu-desktop__search-and-close-icon\">\n                <div class=\"pw-blog-menu-desktop__icon pw-blog-menu-desktop__search-icon \">\n                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search-pw600.svg\" \/>\n                <\/div>\n                <div class=\"pw-blog-menu-desktop__icon pw-blog-menu-desktop__close-icon u-hidden\">\n                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/close\/pw600.svg\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n        <form class=\"pw-blog-menu-desktop__search-form u-hidden\" data-search-page-link=\"https:\/\/www.pickware.com\/de\/blog\/suche\">\n            <input class=\"pw-blog-menu-desktop__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\" pw-blog-menu-desktop__search-button\" type=\"submit\">\n                <span class=\"pw-blog-menu-desktop__search-button-content\">\n                    Suchen                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n                <\/span>\n            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n\n<div class=\"pw-blog-menu-mobile\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-mobile__wrapper\">\n            <div class=\"pw-blog-menu-mobile__category-text\">\n                Kategorie            <\/div>\n            <div class=\"pw-blog-menu-mobile__icons\">\n                <div 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class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kundenstorys<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Warenwirtschaft<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Lager<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Versand<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kassensystem<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item pw-blog-menu-mobile__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">E-Commerce<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Rechtliches<\/div>\n                <\/a>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-article-page-hero\">\n    <div class=\"pw-blog-article-page-hero__background\">\n        <div class=\"l-container\">\n            <div class=\"l-grid\">\n                <div class=\"l-grid__content\">\n                    <div class=\"pw-blog-article-page-hero__categories-and-date\">\n                        <div class=\"pw-blog-article-page-hero__categories\">\n                                                            <a class=\"pw-blog-article-page-hero__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                                                            <img decoding=\"async\" class=\"pw-blog-article-page-hero__category-icon\" src=\"\" alt=\"\" \/>\n                                                                        <div class=\"pw-blog-article-page-hero__category-name\">\n                                        E-Commerce                                    <\/div>\n                                <\/a>\n                                                    <\/div>\n                        <span class=\"pw-blog-article-page-hero__date-separator\">|<\/span>\n                        <span>31.01.2019<\/span>\n                    <\/div>\n                    <h1 class=\"pw-blog-article-page-hero__heading\">Mehr Umsatz dank Kundenbewertungen<\/h1>\n                <\/div>\n                <div class=\"l-grid__image\">\n                                        <img decoding=\"async\" class=\"pw-blog-article-page-hero__image\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/04\/ratings.jpg\" alt=\"ratings\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-sidebar\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n            \n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__body\">\n    <div>\n        \n\n<p>Kundenbewertungen sind aus dem E-Commerce nicht mehr wegzudenken und stellen laut einer <a href=\"https:\/\/www.bitkom.org\/Presse\/Presseinformation\/Kundenbewertungen-sind-wichtigste-Kaufhilfe.html\" target=\"_blank\" rel=\"noopener\">repr\u00e4sentativen Umfrage des Digitalverbands Bitkom<\/a> das wichtigste Entscheidungskriterium beim Online-Shopping dar. Zwei Drittel der Befragten gaben an, Kundenbewertungen in Onlineshops als Entscheidungshilfe vor dem Kauf von Produkten heranzuziehen. Die Produktbewertungen erleichtern dabei nicht nur Ihren Kunden die Kaufentscheidung, sie haben auch einen positiven Einfluss auf die Conversion Rate und den Umsatz Ihres Onlineshops.<\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/ratings.jpg\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"die-wichtigsten-vorteile-von-kundenbewertungen:\">Die wichtigsten Vorteile von Kundenbewertungen:<\/h2>\n\n\n\n<p>Authentische Kundenbewertungen<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>schaffen Vertrauen.<\/li>\n\n\n\n<li>erh\u00f6hen Conversion Rate und Umsatz.<\/li>\n\n\n\n<li>f\u00fchren zu besseren Suchmaschinenrankings.<\/li>\n\n\n\n<li>minimieren die Retourenquote.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"so-machen-sie-sich-das-potenzial-der-kundenbewertungen-optimal-zu-nutze:\">So machen Sie sich das Potenzial der Kundenbewertungen optimal zu Nutze:<\/h2>\n\n\n\n<p><strong>1. Aufwand minimieren:<\/strong> Machen Sie Ihren Kunden den Bewertungsprozess so einfach wie m\u00f6glich.<\/p>\n\n\n\n<p><strong>2. Vertrauen schaffen:<\/strong> Nutzen Sie ein Bewertungssystem von einem seri\u00f6sen Anbieter, der f\u00fcr Sicherheit und Vertrauen bekannt ist (z.B. Trusted Shops) und verzichten Sie unbedingt auf Fake-Bewertungen.<\/p>\n\n\n\n<p><strong>3. Aktive Aufforderung:<\/strong> Fordern Sie Ihre Kunden aktiv auf, die Produkte nach dem Kauf zu bewerten. Dabei k\u00f6nnen Sie auch durch Rabattaktionen, Gutscheine, kostenlosen Versand o.\u00c4. Anreize zur Produktbewertung schaffen. Ebenfalls ist es sinnvoll, die Bewertungsm\u00f6glichkeiten an verschiedenen Stellen in die Customer Journey einzubinden.<\/p>\n\n\n\n<p><strong>4. Auf negative Bewertungen reagieren:<\/strong> Negative oder neutrale Bewertungen sollten nicht gel\u00f6scht werden. Sie sorgen f\u00fcr Glaubw\u00fcrdigkeit und Authentizit\u00e4t, schlie\u00dflich ist es normal, dass nicht immer jeder Kunde zu 100% mit einem Produkt zufrieden ist. Reagieren Sie lieber mit einem sachlichen und freundlichen Kommentar auf die negative Bewertung.<\/p>\n\n\n\n<p><strong>5. Feedback analysieren:<\/strong> Nutzen Sie positives sowie negatives Feedback zur kontinuierlichen Verbesserung Ihres Angebots und Ihrer Qualit\u00e4tsstandards.<\/p>\n\n\n\n<p>Echte Kundenbewertungen bieten Ihnen sowie Ihren Kunden zahlreiche Vorteile. Es lohnt sich demnach dranzubleiben und das Potenzial der Kundenbewertungen gezielt f\u00fcr sich zu nutzen. Im <a href=\"https:\/\/store.shopware.com\/\" target=\"_blank\" rel=\"noopener\">Shopware Community Store<\/a> finden sich zahlreiche Plugins, die Sie beim Thema Produktbewertungen unterst\u00fctzen.<\/p>\n\n\n\n<p>Produktbewertungen tragen dazu bei, Produkte zu verbessern und helfen anderen Kunden dabei, ein passendes Produkt zu finden. Auch wir freuen uns jederzeit \u00fcber Ihre pers\u00f6nlichen Bewertungen f\u00fcr <a href=\"https:\/\/store.shopware.com\/pickware-gmbh.html\" target=\"_blank\" rel=\"noopener\">unsere Plugins im Shopware Community Store<\/a>. Helfen auch Sie dabei, anderen Kunden die Entscheidung zu erleichtern!<\/p>\n\n\n\n<div class=\"pw-article-page-teaser-end\">\n    <div class=\"l-flex\">\n        <a class=\"pw-article-page-teaser-end__button\" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\" target=\"\">\n            <img decoding=\"async\" class=\"pw-article-page-teaser-end__button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/arrow-left\/white.svg\" \/>\n            Zur \u00dcbersicht        <\/a>\n        <div class=\"pw-article-page-teaser-end__social-media-share\">\n            <div class=\"pw-article-page-teaser-end__share-text\">Teilen<\/div>\n            <div class=\"pw-article-page-teaser-end__social-media-items\">\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a 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    <img decoding=\"async\" class=\"blog-sidebar-text__icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-mail-bg900.svg\" alt=\"blog-icon-mail-bg900\" \/>\n        <div class=\"blog-sidebar-text__eyebrow\">Newsletter<\/div>\n    <\/div>\n    <div class=\"blog-sidebar-text__heading\">Bleibe immer auf dem Laufenden<\/div>\n            <a class=\"blog-sidebar-text__button\" href=\"https:\/\/www.pickware.com\/de\/newsletter\" target=\"_blank\">\n            Jetzt anmelden        <\/a>\n    <\/div>\n\n\n\n<div class=\"blog-sidebar-share\">\n    <div class=\"blog-sidebar-share__icon-and-eyebrow\">\n                    <img decoding=\"async\" class=\"blog-sidebar-share__icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-share-bg900.svg\" alt=\"blog-icon-share-bg900\" \/>\n                <div class=\"blog-sidebar-share__eyebrow\">Teilen<\/div>\n    <\/div>\n    <div class=\"blog-sidebar-share__social-media-items\">\n                                    <div class=\"blog-sidebar-share__social-media-item\">\n                    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F13461\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                              <img decoding=\"async\" class=\"blog-sidebar-share__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-FB.svg\" alt=\"blog-icon-FB\" \/>\n                    <\/a>\n                <\/div>\n                            <div class=\"blog-sidebar-share__social-media-item\">\n                    <a href=\"https:\/\/www.twitter.com\/share?url=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F13461\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                              <img decoding=\"async\" class=\"blog-sidebar-share__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-x.svg\" alt=\"blog-icon-x\" \/>\n                    <\/a>\n                <\/div>\n                            <div class=\"blog-sidebar-share__social-media-item\">\n                    <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F13461\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                              <img decoding=\"async\" class=\"blog-sidebar-share__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-li.svg\" alt=\"blog-icon-li\" \/>\n                    <\/a>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"layout-space layout-space--content-page-level-1\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kundenbewertungen sind ein m\u00e4chtiges Marketing-Instrument f\u00fcr Onlineh\u00e4ndler. Sie helfen den Kunden bei der Kaufentscheidung und f\u00fchren zu einer h\u00f6heren Conversion Rate und mehr Umsatz. Mit unseren Tipps machen Sie sich das Potenzial der Kundenbewertungen optimal zu Nutze.<\/p>\n","protected":false},"author":1,"featured_media":13462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","footnotes":""},"categories":[42],"tags":[78,79],"class_list":["post-13461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-kundenbewertungen","tag-umsatzsteigerung"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/13461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/comments?post=13461"}],"version-history":[{"count":2,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/13461\/revisions"}],"predecessor-version":[{"id":24657,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/13461\/revisions\/24657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/media\/13462"}],"wp:attachment":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/media?parent=13461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/categories?post=13461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/tags?post=13461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}