{"id":13519,"date":"2019-08-13T00:00:00","date_gmt":"2019-08-12T22:00:00","guid":{"rendered":"https:\/\/www.pickware.com\/blog\/kundenstory-des-monats-cosyville"},"modified":"2019-08-13T00:00:00","modified_gmt":"2019-08-12T22:00:00","slug":"kundenstory-cosyville","status":"publish","type":"post","link":"https:\/\/www.pickware.com\/de\/blog\/kundenstory-cosyville","title":{"rendered":"Kundenstory: Cosyville"},"content":{"rendered":"\n<div class=\"pw-blog-article-page-header\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-article-page-header__heading\">\n            Pickware Blog        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"pw-blog-menu-desktop\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-desktop__wrapper\">\n            <div class=\"pw-blog-menu-desktop__items\">\n                <a class=\"pw-blog-menu-desktop__home\" href=\"https:\/\/www.pickware.com\/de\/blog\">\n                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__home-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/home-pw600.svg\" \/>\n                <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">News<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item pw-blog-menu-desktop__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kundenstorys<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Warenwirtschaft<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Lager<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Versand<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kassensystem<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">E-Commerce<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Rechtliches<\/div>\n                    <\/a>\n                \n                <div class=\"pw-blog-menu-desktop__other-items-item\">\n                    <div class=\"pw-blog-menu-desktop__item-name\">\n                                            <\/div>\n                    <div class=\"pw-blog-menu-desktop__other-items-wrapper pw-blog-menu-desktop__other-items-wrapper--hidden\">\n                        <div class=\"pw-blog-menu-desktop__other-items-arrow\"><\/div>\n                        <div class=\"pw-blog-menu-desktop__other-items\">\n                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class=\"pw-blog-menu-desktop__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\" pw-blog-menu-desktop__search-button\" type=\"submit\">\n                <span class=\"pw-blog-menu-desktop__search-button-content\">\n                    Suchen                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n                <\/span>\n            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n\n<div class=\"pw-blog-menu-mobile\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-mobile__wrapper\">\n            <div class=\"pw-blog-menu-mobile__category-text\">\n                Kategorie            <\/div>\n            <div class=\"pw-blog-menu-mobile__icons\">\n                <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__show-menu-icon\">\n                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/chevron-down-pw600.svg\" \/>\n                <\/div>\n                <div class=\"pw-blog-menu-mobile__icon-separator\"><\/div>\n                <div class=\"pw-blog-menu-mobile__search-and-close-icon\">\n                    <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__search-icon \">\n                        <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search-pw600.svg\" \/>\n                    <\/div>\n                    <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__close-icon u-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/close\/pw600.svg\" \/>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <form class=\"pw-blog-menu-mobile__search-form u-hidden\" data-search-page-link=\"https:\/\/www.pickware.com\/de\/blog\/suche\">\n            <input class=\"pw-blog-menu-mobile__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\"pw-blog-menu-mobile__search-button\">\n                <img decoding=\"async\" class=\"pw-blog-menu-mobile__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n            <\/button>\n        <\/form>\n        <div class=\"pw-blog-menu-mobile__items u-hidden\">\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">News<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item pw-blog-menu-mobile__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kundenstorys<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Warenwirtschaft<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Lager<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Versand<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kassensystem<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">E-Commerce<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Rechtliches<\/div>\n                <\/a>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-article-page-hero\">\n    <div class=\"pw-blog-article-page-hero__background\">\n        <div class=\"l-container\">\n            <div class=\"l-grid\">\n                <div class=\"l-grid__content\">\n                    <div class=\"pw-blog-article-page-hero__categories-and-date\">\n                        <div class=\"pw-blog-article-page-hero__categories\">\n                                                            <a class=\"pw-blog-article-page-hero__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                                            <img decoding=\"async\" class=\"pw-blog-article-page-hero__category-icon\" src=\"\" alt=\"\" \/>\n                                                                        <div class=\"pw-blog-article-page-hero__category-name\">\n                                        Kundenstorys                                    <\/div>\n                                <\/a>\n                                                    <\/div>\n                        <span class=\"pw-blog-article-page-hero__date-separator\">|<\/span>\n                        <span>13.08.2019<\/span>\n                    <\/div>\n                    <h1 class=\"pw-blog-article-page-hero__heading\">Kundenstory: Cosyville<\/h1>\n                <\/div>\n                <div class=\"l-grid__image\">\n                                        <img decoding=\"async\" class=\"pw-blog-article-page-hero__image\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/04\/cosyville-projektbericht_.jpg\" alt=\"cosyville-projektbericht_\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-sidebar\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n            \n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__body\">\n    <div>\n        \n\n<h2 class=\"wp-block-heading\" id=\"geschaftsbeginn-mit-and39offline-firstand39-ansatz\">Gesch\u00e4ftsbeginn mit &#8218;Offline-First&#8216;-Ansatz<\/h2>\n\n\n\n<p>Das Ladengesch\u00e4ft aufbauen, bevor es in den Onlinehandel geht? Dieses Prinzip existiert auch im Jahr 2019 noch. Dass das Ganze auch in Zeiten von immer st\u00e4rker werdendem E-Commerce sehr erfolgreich sein kann, zeigt das Beispiel unseres Kunden <a href=\"https:\/\/cosyville.de\" target=\"_blank\" rel=\"noopener\">Cosyville<\/a>. <\/p>\n\n\n\n<p>Die Idee zu Cosyville kam den Eltern Marian und Jan Brannolte, als sie die Zimmer ihrer drei S\u00f6hne neu gestalteten. Auf der Suche nach individueller und nachhaltiger Inneneinrichtung wurden sie mit den g\u00e4ngigen Marken nicht gl\u00fccklich. Nach eingehender Konzeptionsphase gr\u00fcndeten sie ein Ladengesch\u00e4ft in Vechta, in dem sie nun Design, Lifestyle und Wohnen f\u00fcr Familien vereinen. Gemeinsam mit unserem Pickware Partner <a href=\"https:\/\/marcel-krippendorf.de\" target=\"_blank\" rel=\"noopener\">Marcel Krippendorf<\/a> er\u00f6ffneten die Eigent\u00fcmer von Cosyville zun\u00e4chst den Einrichtungsladen mit <a href=\"https:\/\/store.shopware.com\/viisonpickwarepos-1\/shopware-pos-powered-by-pickware.html\" target=\"_blank\" rel=\"noopener\">Shopware POS powered by Pickware<\/a> als Kassensystem. Erst im Anschluss erfolgte die Einrichtung des Onlineshops. <\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/cosyville-store.jpg\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"weshalb-direkt-mit-pickware-starten\">Weshalb direkt mit Pickware starten?<\/h2>\n\n\n\n<p>&#8222;Da es im Vorfeld noch kein System gab, konnte hier direkt in die passende und moderne Infrastruktur investiert werden. Bereits bei der Planung des Cosyville Shops setzten wir auf Pickware und Shopware POS. Damit gehen wir sicher, dass das System von Anfang an integriert und ein integraler Bestandteil des kompletten Systems ist. Der gro\u00dfe Vorteil des Starts mit Pickware ist die dementsprechend tiefe Integration von Shopware. Damit ist Cosyville State-of-the-Art und modern unterwegs.&#8220; \n<strong>Marcel Krippendorf, Pickware Partner<\/strong><\/p>\n\n\n\n<p>Zu Beginn wurden alle Produkte per CSV-Datei in das Shopware Backend importiert, damit diese zur Ladener\u00f6ffnung am POS zur Verf\u00fcgung standen. Inklusive des Einpflegens der Artikel in das Backend konnte die vollst\u00e4ndige Einrichtung von Shopware POS innerhalb weniger Tage erledigt werden. Ganz nach dem Omnichannel-Prinzip wurde das Shopware ERP mit Shopware POS von Anfang an eingesetzt, sodass die Nachr\u00fcstung des Onlineshops nur noch ein kleiner Schritt war. <\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/cosyville-kasse.jpg\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<p>Um neue Produkte schnell und unkompliziert in den Onlineshop einzupflegen und den Versandprozess zu automatisieren, wurde <a href=\"https:\/\/store.shopware.com\/viisonpickwaremobile-1\/shopware-wms-powered-by-pickware.html\" target=\"_blank\" rel=\"noopener\">Shopware WMS<\/a> hinzugef\u00fcgt. F\u00fcr die gestalterische Umsetzung lie\u00dfen sich Cosyville und Krippendorf etwas mehr Zeit, da zun\u00e4chst die St\u00e4rkung des Ladengesch\u00e4fts im Vordergrund stand. <\/p>\n\n\n\n<p>Den Onlineauftritt setzte Krippendorf mit einem starken Fokus auf Design um und nahm viele individuelle Anpassungen an dem zuvor ausgew\u00e4hlten Template vor. Auch markenbildende Kan\u00e4le wie Instagram konnte Cosyville mit viel Liebe zum Detail aufbauen und setzt hier auf eine farbenfrohe und produktnahe \u00c4sthetik. Da keine Eile bestand und alle Systemvoraussetzungen durch Pickware gegeben waren, konnte die Onlinepr\u00e4senz St\u00fcck f\u00fcr St\u00fcck wachsen und \u00fcber einen l\u00e4ngeren Zeitraum hinweg perfektioniert werden. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wie-erganzen-sich-online-und-offlinehandel\">Wie erg\u00e4nzen sich Online- und Offlinehandel?<\/h2>\n\n\n\n<p>Konzeptionell war diese Abfolge bewusst so geplant. Durch die Symbiose von Offline und Online sehen die Gr\u00fcnder den Onlinestore als gro\u00dfe Zukunftschance f\u00fcr Cosyville. Viele der Kunden informieren sich bereits vorher dar\u00fcber, welche Artikel im Laden vorhanden sind. Per Click &amp; Collect k\u00f6nnen sie die Onlinebestellung am n\u00e4chsten Werktag im Concept Store in Vechta abholen. Da Cosyville auch M\u00f6bel f\u00fchrt, die auf der eigenen Laden- und Lagerfl\u00e4che keinen Platz finden, werden Bestellungen dieser Artikel \u00fcber einen Fulfillment-Dienstleister versendet \u2013 seit Kurzem nutzt Cosyville daf\u00fcr unser <a href=\"https:\/\/store.shopware.com\/viiso12263141129\/dropshipping-powered-by-pickware.html\" target=\"_blank\" rel=\"noopener\">Dropshipping powered by Pickware<\/a> Plugin. Im Ladengesch\u00e4ft selbst fokussiert sich Cosyville auf die Kundenbindung durch den direkten Kontakt zur Zielgruppe. Klar ist, durch den Einsatz von Pickware spart Cosyville wichtige Zeit ein, die in die St\u00e4rkung von Offline- sowie Onlinehandel flie\u00dft. <\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/cosyville-projektbericht.jpg\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<p>Wie das Beispiel von Cosyville zeigt, lohnt es sich durchaus mit einem klassischen Laden zu starten und erst im n\u00e4chsten Schritt online zu gehen, denn durch die hohe Kompatibilit\u00e4t und flexiblen Anpassungsm\u00f6glichkeiten von Pickware, gibt es bei der Wahl des richtigen Weges f\u00fcr Ihre Gesch\u00e4ftsidee keine Einschr\u00e4nkungen. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zahlen-und-fakten\">Zahlen und Fakten<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website: <a rel=\"noopener\" href=\"https:\/\/cosyville.de\" target=\"_blank\">Cosyville<\/a><\/li>\n\n\n\n<li>Pickware Partneragentur: <a rel=\"noreferrer noopener\" href=\"https:\/\/marcel-krippendorf.de\" target=\"_blank\">Marcel Krippendorf<\/a><\/li>\n\n\n\n<li>Branche: Einrichtung <\/li>\n\n\n\n<li>Firmensitz: Vechta<\/li>\n\n\n\n<li>Anzahl Artikel: 1700 Artikel <\/li>\n\n\n\n<li>Shopware ERP powered by Pickware <\/li>\n\n\n\n<li>Shopware WMS powered by Pickware: 1 Lizenz (Barcodescanner)<\/li>\n\n\n\n<li>Shopware POS powered by Pickware: 1 Lizenz (Kasse) <\/li>\n\n\n\n<li>Weitere Pickware Plugins: <a rel=\"noopener\" href=\"https:\/\/store.shopware.com\/viiso53141722886f\/dhl-adapter-powered-by-pickware.html\" target=\"_blank\">DHL Adapter<\/a> &amp; <a rel=\"noopener\" href=\"https:\/\/store.shopware.com\/viiso12263141129\/dropshipping-powered-by-pickware.html\" target=\"_blank\">Dropshipping<\/a> powered by Pickware<\/li>\n<\/ul>\n\n\n\n<p>Auf unserer Partnerseite findest du <a href=\"https:\/\/www.pickware.com\/de\/partner-finden\">Partneragenturen<\/a>, die dich bei deinem n\u00e4chsten Pickware Projekt unterst\u00fctzen. Weitere Best Practice Beispiele gibt es in unseren bisherigen <a rel=\"noopener\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\" target=\"_blank\">Pickware Kundenstorys<\/a>.<\/p>\n\n\n\n<div class=\"pw-article-page-teaser-end\">\n    <div class=\"l-flex\">\n        <a class=\"pw-article-page-teaser-end__button\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\" target=\"\">\n            <img decoding=\"async\" class=\"pw-article-page-teaser-end__button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/arrow-left\/white.svg\" \/>\n            Zur \u00dcbersicht        <\/a>\n        <div class=\"pw-article-page-teaser-end__social-media-share\">\n            <div class=\"pw-article-page-teaser-end__share-text\">Teilen<\/div>\n            <div class=\"pw-article-page-teaser-end__social-media-items\">\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                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