{"id":13535,"date":"2019-09-26T00:00:00","date_gmt":"2019-09-25T22:00:00","guid":{"rendered":"https:\/\/www.pickware.com\/blog\/kundenstory-des-monats-vida-home"},"modified":"2019-09-26T00:00:00","modified_gmt":"2019-09-25T22:00:00","slug":"kundenstory-vida-home","status":"publish","type":"post","link":"https:\/\/www.pickware.com\/de\/blog\/kundenstory-vida-home","title":{"rendered":"Kundenstory: Vida Home"},"content":{"rendered":"\n<div class=\"pw-blog-article-page-header\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-article-page-header__heading\">\n            Pickware Blog        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"pw-blog-menu-desktop\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-desktop__wrapper\">\n            <div class=\"pw-blog-menu-desktop__items\">\n                <a class=\"pw-blog-menu-desktop__home\" href=\"https:\/\/www.pickware.com\/de\/blog\">\n                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__home-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/home-pw600.svg\" \/>\n                <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">News<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item pw-blog-menu-desktop__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kundenstorys<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Warenwirtschaft<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Lager<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Versand<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kassensystem<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">E-Commerce<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Rechtliches<\/div>\n                    <\/a>\n                \n                <div class=\"pw-blog-menu-desktop__other-items-item\">\n                    <div class=\"pw-blog-menu-desktop__item-name\">\n                                            <\/div>\n                    <div class=\"pw-blog-menu-desktop__other-items-wrapper pw-blog-menu-desktop__other-items-wrapper--hidden\">\n                        <div class=\"pw-blog-menu-desktop__other-items-arrow\"><\/div>\n                        <div class=\"pw-blog-menu-desktop__other-items\">\n                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class=\"pw-blog-menu-desktop__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\" pw-blog-menu-desktop__search-button\" type=\"submit\">\n                <span class=\"pw-blog-menu-desktop__search-button-content\">\n                    Suchen                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n                <\/span>\n            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n\n<div class=\"pw-blog-menu-mobile\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-mobile__wrapper\">\n            <div class=\"pw-blog-menu-mobile__category-text\">\n                Kategorie            <\/div>\n            <div class=\"pw-blog-menu-mobile__icons\">\n                <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__show-menu-icon\">\n                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/chevron-down-pw600.svg\" \/>\n                <\/div>\n                <div class=\"pw-blog-menu-mobile__icon-separator\"><\/div>\n                <div class=\"pw-blog-menu-mobile__search-and-close-icon\">\n                    <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__search-icon \">\n                        <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search-pw600.svg\" \/>\n                    <\/div>\n                    <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__close-icon u-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/close\/pw600.svg\" \/>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <form class=\"pw-blog-menu-mobile__search-form u-hidden\" data-search-page-link=\"https:\/\/www.pickware.com\/de\/blog\/suche\">\n            <input class=\"pw-blog-menu-mobile__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\"pw-blog-menu-mobile__search-button\">\n                <img decoding=\"async\" class=\"pw-blog-menu-mobile__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n            <\/button>\n        <\/form>\n        <div class=\"pw-blog-menu-mobile__items u-hidden\">\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">News<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item pw-blog-menu-mobile__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kundenstorys<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Warenwirtschaft<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Lager<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Versand<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kassensystem<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">E-Commerce<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Rechtliches<\/div>\n                <\/a>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-article-page-hero\">\n    <div class=\"pw-blog-article-page-hero__background\">\n        <div class=\"l-container\">\n            <div class=\"l-grid\">\n                <div class=\"l-grid__content\">\n                    <div class=\"pw-blog-article-page-hero__categories-and-date\">\n                        <div class=\"pw-blog-article-page-hero__categories\">\n                                                            <a class=\"pw-blog-article-page-hero__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                                            <img decoding=\"async\" class=\"pw-blog-article-page-hero__category-icon\" src=\"\" alt=\"\" \/>\n                                                                        <div class=\"pw-blog-article-page-hero__category-name\">\n                                        Kundenstorys                                    <\/div>\n                                <\/a>\n                                                    <\/div>\n                        <span class=\"pw-blog-article-page-hero__date-separator\">|<\/span>\n                        <span>26.09.2019<\/span>\n                    <\/div>\n                    <h1 class=\"pw-blog-article-page-hero__heading\">Kundenstory: Vida Home<\/h1>\n                <\/div>\n                <div class=\"l-grid__image\">\n                                        <img decoding=\"async\" class=\"pw-blog-article-page-hero__image\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/04\/vida-home-open-graph.png\" alt=\"vida-home-open-graph\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-sidebar\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n            \n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__body\">\n    <div>\n        \n\n<h2 class=\"wp-block-heading\" id=\"mehr-umsatz-dank-omnichannel-strategie\">Mehr Umsatz dank Omnichannel-Strategie<\/h2>\n\n\n\n<p>Dem Zuhause neues Leben verleihen, das geht h\u00e4ufig schon mit ein paar einfachen Tricks. Unser Kunde <a href=\"https:\/\/vida-home.de\" target=\"_blank\" rel=\"noopener\">Vida Home<\/a> bringt daf\u00fcr die passenden Wohnaccessoires direkt ins Zuhause seiner K\u00e4ufer. Bei der Verbindung von Onlinehandel und Ladengesch\u00e4ft setzt Vida Home seit Anfang an auf Pickware. <\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/vida-home-05.jpg\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<p>F\u00fcr die Wahl von Pickware als Warenwirtschaft waren f\u00fcr den Omnichannel-H\u00e4ndler vor allem zwei Faktoren ausschlaggebend. Zum einen ist das Artikelangebot saisonal sehr gegens\u00e4tzlich, was sich auch in den beiden Verkaufskan\u00e4len widerspiegelt. Das sogenannte Sommerloch im Ladengesch\u00e4ft gleicht Vida Home \u00fcber den Verkauf im Onlineshop aus. Im Winter hingegen liegt der Fokus auf dem Ladengesch\u00e4ft. Durch die flexible Buchung zus\u00e4tzlicher Lizenzen von <a href=\"https:\/\/store.shopware.com\/viisonpickwarepos-1\/shopware-pos-powered-by-pickware.html\" target=\"_blank\" rel=\"noopener\">Shopware POS powered by Pickware<\/a> schafft es Vida Home in der Weihnachtszeit oder zu besonderen Verkaufsevents dem geb\u00fcndelten Andrang an der Kasse im Ladengesch\u00e4ft standzuhalten. <\/p>\n\n\n\n<p>Zum anderen hilft <a href=\"https:\/\/store.shopware.com\/viisonpickwareerpt\/shopware-erp-powered-by-pickware.html\" target=\"_blank\" rel=\"noopener\">Shopware ERP powered by Pickware<\/a> dabei, den \u00dcberblick \u00fcber alle Verkaufskan\u00e4le zu behalten. Ohne ein erh\u00f6htes Risiko eingehen zu m\u00fcssen, kann Vida Home so auf weiteren Onlinemarktpl\u00e4tzen Produkte anbieten und zus\u00e4tzliche Ums\u00e4tze generieren. <\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/vida-home-02.jpg\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"erfolreicher-geschaftsstart-mit-shopware-und-pickware\">Erfolreicher Gesch\u00e4ftsstart mit Shopware und Pickware<\/h2>\n\n\n\n<p>Andere Shopsysteme und Warenwirtschaften kamen f\u00fcr Vida Home nicht in Frage. \u00dcberzeugt von der Funktionalit\u00e4t und dem Preis-Leistungs-Verh\u00e4ltnis startete Vida Home 2016 direkt mit Shopware und Pickware und hat die Entscheidung seitdem nicht bereut. Keine Migration von Daten, keine Probleme mit Schnittstellen und einwandfreier Support, der auch bei der Einrichtung zur Seite stand.  <\/p>\n\n\n\n<p>&#8222;Wir sind direkt mit Pickware gestartet und haben relativ schnell die Vorz\u00fcge eines zentralen Systems kennengelernt. Der automatisierte Prozess im Lager erleichtert die Abarbeitung der Onlinebestellungen immens. Eine der gr\u00f6\u00dften Erleichterungen ist die Erzeugung der Versandpapiere inkl. DHL Etikett direkt nach dem Scannen der Artikel.&#8220;\n<strong>Georg Grein, Gesch\u00e4ftsf\u00fchrer von Vida Home<\/strong><\/p>\n\n\n\n<p>Saisonal schwanken die Onlinebestellungen zwischen 10 und 100 pro Tag. In Sto\u00dfzeiten kann besonders <a href=\"https:\/\/store.shopware.com\/viisonpickwaremobile-1\/shopware-wms-powered-by-pickware.html\" target=\"_blank\" rel=\"noopener\">Shopware WMS powered by Pickware<\/a> in den verschiedenen Lagern auf einer Gesamtfl\u00e4che von 300m\u00b2 helfen, weiterhin effizient zu picken und packen. Als Tipp f\u00fcr andere Omnichannel-H\u00e4ndler empfiehlt Vida Home, die Grundlage f\u00fcr einen automatisierten Versandprozess durch die gewissenhafte Artikelpflege zu Gesch\u00e4ftsbeginn zu schaffen. <\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/vida-home-04.jpg\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kundenbindung-durch-kundenkarte\">Kundenbindung durch Kundenkarte<\/h2>\n\n\n\n<p>Ob im eigenen Gesch\u00e4ft in Wanfried oder im Onlineshop, Vida Home legt gro\u00dfen Wert auf individuellen Service f\u00fcr seine Kunden. Durch die flexible und schlanke Betriebsstruktur fertigt Vida Home auch Produkte individuell nach Kundenwunsch an. Zum Angebot geh\u00f6ren Logodruck, Digitaldruck und Bestickung, Tischdecken nach Ma\u00df, Verpackung mit eigenem Logo \u2013 f\u00fcr Firmeninhaber genauso wie f\u00fcr Endkunden. Das Ladengesch\u00e4ft hilft dabei die Kundenbindung zu st\u00e4rken und direkt auf Kundenw\u00fcnsche eingehen zu k\u00f6nnen. Das wichtige Produktfeedback nimmt das Team vor Ort auf und kann es so auf Online- und Offlinehandel anwenden. <\/p>\n\n\n\n<p>&#8222;Die Kundenbindung mittels Kundenkarte ist bei uns gerade in der Anfangsphase. Die ersten 250 Kundenkarten haben wir bereits erstellt und zum Teil auch schon an unsere Kunden ausgegeben. Unsere Kunden haben dadurch einen prozentualen Vorteil beim Kauf. Im zweiten Schritt wollen wir noch gezielte Angebote an unsere VIP-Kunden versenden. Durch die Registrierung der Karte haben nahezu alle auch dem Newsletter zugestimmt und somit bekommen wir einen zus\u00e4tzlichen Marketing-Mehrwert.  &#8220; \n<strong>Georg Grein, Gesch\u00e4ftsf\u00fchrer von Vida Home<\/strong><\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/vida-home-kundenkarte.jpg\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zahlen-und-fakten\">Zahlen und Fakten<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Branche:<\/strong> Einrichtung<\/li><li><strong>Firmensitz:<\/strong> Wanfried <\/li><li><strong>Anzahl Artikel:<\/strong> 3000 Artikel <\/li><li><strong>Shopware ERP powered by Pickware<\/strong> <\/li><li><strong>Shopware WMS powered by Pickware:<\/strong> 1 Lizenz (Barcodescanner)<\/li><li><strong>Shopware POS powered by Pickware:<\/strong> 1-2 Lizenzen (Kasse) <\/li><li><strong>Weitere Pickware Plugins:<\/strong> <a href=\"https:\/\/store.shopware.com\/viiso53141722886f\/dhl-adapter-powered-by-pickware.html\" target=\"_blank\" rel=\"noopener\">DHL Adapter<\/a> &amp; <a href=\"https:\/\/store.shopware.com\/viiso80465090054\/geschenkgutscheine-powered-by-pickware.html\" target=\"_blank\" rel=\"noopener\">Gutscheine<\/a> powered by Pickware<\/li><\/ul>\n\n\n\n<p>Weitere Best Practice Beispiele gibt es in unseren bisherigen <a href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\" target=\"_blank\" rel=\"noopener\">Pickware Kundenstorys<\/a>.<\/p>\n\n\n\n<div class=\"pw-article-page-teaser-end\">\n    <div class=\"l-flex\">\n        <a class=\"pw-article-page-teaser-end__button\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\" target=\"\">\n            <img decoding=\"async\" class=\"pw-article-page-teaser-end__button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/arrow-left\/white.svg\" \/>\n            Zur \u00dcbersicht        <\/a>\n        <div class=\"pw-article-page-teaser-end__social-media-share\">\n            <div class=\"pw-article-page-teaser-end__share-text\">Teilen<\/div>\n            <div class=\"pw-article-page-teaser-end__social-media-items\">\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F13535\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                                        <img decoding=\"async\" class=\"pw-article-page-teaser-end__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-FB.svg\" alt=\"blog-icon-FB\" \/>\n                        <\/a>\n                   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halten.<\/p>\n","protected":false},"author":1,"featured_media":13536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","footnotes":""},"categories":[36],"tags":[53,49,89,51,52,50],"class_list":["post-13535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundenstorys","tag-dhl","tag-erp","tag-gutscheine","tag-pos","tag-shopware-5","tag-wms"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/13535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/comments?post=13535"}],"version-history":[{"count":1,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/13535\/revisions"}],"predecessor-version":[{"id":14102,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/13535\/revisions\/14102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/media\/13536"}],"wp:attachment":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/media?parent=13535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/categories?post=13535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/tags?post=13535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}