{"id":13678,"date":"2021-01-21T00:00:00","date_gmt":"2021-01-20T23:00:00","guid":{"rendered":"https:\/\/www.pickware.com\/blog\/kundenstory-des-monats-dr-hauschka"},"modified":"2021-01-21T00:00:00","modified_gmt":"2021-01-20T23:00:00","slug":"kundenstory-dr-hauschka","status":"publish","type":"post","link":"https:\/\/www.pickware.com\/de\/blog\/kundenstory-dr-hauschka","title":{"rendered":"Kundenstory: Dr. Hauschka"},"content":{"rendered":"\n<div class=\"pw-blog-article-page-header\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-article-page-header__heading\">\n            Pickware Blog        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"pw-blog-menu-desktop\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-desktop__wrapper\">\n            <div class=\"pw-blog-menu-desktop__items\">\n                <a class=\"pw-blog-menu-desktop__home\" href=\"https:\/\/www.pickware.com\/de\/blog\">\n                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__home-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/home-pw600.svg\" \/>\n                <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">News<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item pw-blog-menu-desktop__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kundenstorys<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Warenwirtschaft<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Lager<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Versand<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kassensystem<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">E-Commerce<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Rechtliches<\/div>\n                    <\/a>\n                \n                <div class=\"pw-blog-menu-desktop__other-items-item\">\n                    <div class=\"pw-blog-menu-desktop__item-name\">\n                                            <\/div>\n                    <div class=\"pw-blog-menu-desktop__other-items-wrapper pw-blog-menu-desktop__other-items-wrapper--hidden\">\n                        <div class=\"pw-blog-menu-desktop__other-items-arrow\"><\/div>\n                        <div class=\"pw-blog-menu-desktop__other-items\">\n                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class=\"pw-blog-menu-desktop__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\" pw-blog-menu-desktop__search-button\" type=\"submit\">\n                <span class=\"pw-blog-menu-desktop__search-button-content\">\n                    Suchen                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n                <\/span>\n            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n\n<div class=\"pw-blog-menu-mobile\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-mobile__wrapper\">\n            <div class=\"pw-blog-menu-mobile__category-text\">\n                Kategorie            <\/div>\n            <div class=\"pw-blog-menu-mobile__icons\">\n                <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__show-menu-icon\">\n                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/chevron-down-pw600.svg\" \/>\n                <\/div>\n                <div class=\"pw-blog-menu-mobile__icon-separator\"><\/div>\n                <div class=\"pw-blog-menu-mobile__search-and-close-icon\">\n                    <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__search-icon \">\n                        <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search-pw600.svg\" \/>\n                    <\/div>\n                    <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__close-icon u-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/close\/pw600.svg\" \/>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <form class=\"pw-blog-menu-mobile__search-form u-hidden\" data-search-page-link=\"https:\/\/www.pickware.com\/de\/blog\/suche\">\n            <input class=\"pw-blog-menu-mobile__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\"pw-blog-menu-mobile__search-button\">\n                <img decoding=\"async\" class=\"pw-blog-menu-mobile__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n            <\/button>\n        <\/form>\n        <div class=\"pw-blog-menu-mobile__items u-hidden\">\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">News<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item pw-blog-menu-mobile__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kundenstorys<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Warenwirtschaft<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Lager<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Versand<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kassensystem<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">E-Commerce<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Rechtliches<\/div>\n                <\/a>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-article-page-hero\">\n    <div class=\"pw-blog-article-page-hero__background\">\n        <div class=\"l-container\">\n            <div class=\"l-grid\">\n                <div class=\"l-grid__content\">\n                    <div class=\"pw-blog-article-page-hero__categories-and-date\">\n                        <div class=\"pw-blog-article-page-hero__categories\">\n                                                            <a class=\"pw-blog-article-page-hero__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                                            <img decoding=\"async\" class=\"pw-blog-article-page-hero__category-icon\" src=\"\" alt=\"\" \/>\n                                                                        <div class=\"pw-blog-article-page-hero__category-name\">\n                                        Kundenstorys                                    <\/div>\n                                <\/a>\n                                                    <\/div>\n                        <span class=\"pw-blog-article-page-hero__date-separator\">|<\/span>\n                        <span>21.01.2021<\/span>\n                    <\/div>\n                    <h1 class=\"pw-blog-article-page-hero__heading\">Kundenstory: Dr. Hauschka<\/h1>\n                <\/div>\n                <div class=\"l-grid__image\">\n                                        <img decoding=\"async\" class=\"pw-blog-article-page-hero__image\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/04\/hauschka-scanner-2.jpg\" alt=\"hauschka-scanner-2\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-sidebar\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n            \n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__body\">\n    <div>\n        \n\n<div class=\"pw-blog-legacy-article-page-inline-image\">\n    <img decoding=\"async\" class=\"pw-blog-legacy-article-page-inline-image__image pw-blog-legacy-article-page-inline-image__image--align-left pw-blog-legacy-article-page-inline-image__image--size-30 pw-blog-legacy-article-page-inline-image__image--size-small-30\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/drh_web_plus_black_m.png\" alt=\"drh_web_plus_black_m\">\n    \n\n<p>Biologischer Anbau, 100 % nat\u00fcrliche Rohstoffe und die Fertigung unter fairen Bedingungen \u2013 Bei Verbrauchern liegt Natur- und Biokosmetik seit einigen Jahren stark im Trend. Mitverantwortlich f\u00fcr diese Entwicklung ist neben dem Verbraucherwunsch nach mehr Nachhaltigkeit auch das Verlangen nach weniger Chemie auf der Haut. Unser Kunde <a href=\"https:\/\/www.drhauschka.de\" target=\"_blank\" rel=\"noopener\">Dr. Hauschka<\/a>, Teil der WALA Heilmittel GmbH, verfolgt diesen Ansatz bereits seit 1935 und geh\u00f6rt damit zu den Vorreitern auf dem Gebiet der Biokosmetik und nat\u00fcrlicher Arzneimittel.<\/p>\n\n\n<\/div>\n\n\n\n<p>Durch die jahrelange Erfahrung des Unternehmens konnten die Prozesse rund um die Herstellung verfeinert werden, sodass die qualitativ hochwertigen Produkte von \nDr. Hauschka eine feste Gr\u00f6\u00dfe im Premiumsegment darstellen. Neben dem bereits jahrelang erfolgreichen B2B-Gesch\u00e4ft mit H\u00e4ndlern, entschloss sich Dr. Hauschka dank der steigenden Nachfrage dazu, auch online B2C (also direkt an Endkunden) zu verkaufen. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dr.-hauschka-im-uberblick\">Dr. Hauschka im \u00dcberblick<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Website: <a rel=\"noopener\" href=\"https:\/\/www.drhauschka.de\" target=\"_blank\">Dr. Hauschka<\/a><\/li><li>Partneragentur: <a rel=\"noopener\" href=\"https:\/\/www.vonaffenfels.de\" target=\"_blank\">Von Affenfels<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/marcel-krippendorf.de\" target=\"_blank\">Marcel Krippendorf<\/a><\/li><li>Branche: Drogerie &amp; Kosmetik <\/li><li>Firmensitz: Bad Boll \/ Eckw\u00e4lden<\/li><li>Vertriebsniederlassungen: 15<\/li><li>Anzahl Artikel: 300<\/li><li>Anzahl Mitarbeiter: 1.000<\/li><li>Anzahl Lager: 1<\/li><li>Shopware WMS powered by Pickware: 6 Lizenzen<\/li><li>Shopware POS powered by Pickware: 1 Lizenz<\/li><li>Weitere Plugins: <a rel=\"noopener\" href=\"https:\/\/store.shopware.com\/viiso53141722886f\/dhl-adapter-powered-by-pickware.html\" target=\"_blank\">DHL Adapter<\/a>, <a rel=\"noopener\" href=\"https:\/\/store.shopware.com\/viiso43362176649\/gls-adapter-powered-by-pickware.html\" target=\"_blank\">GLS Adapter<\/a>, <a rel=\"noopener\" href=\"https:\/\/store.shopware.com\/viiso70632062197\/stuecklisten\/sets-powered-by-pickware.html\" target=\"_blank\">St\u00fccklisten \/ Sets<\/a> &amp; <a rel=\"noopener\" href=\"https:\/\/store.shopware.com\/viiso80465090054\/geschenkgutscheine-powered-by-pickware.html\" target=\"_blank\">Geschenkgutscheine<\/a> powered by Pickware<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"internationalisierung-mit-shopware-andamp-pickware\">Internationalisierung mit Shopware &amp; Pickware<\/h2>\n\n\n\n<p>Dr. Hauschka war auf der Suche nach einer international anwendbaren Shopsoftware, die Mehrsprachigkeit unterst\u00fctzt, durch zus\u00e4tzliche Plugins und Programmierungen einfach erweiterbar ist und eine zuverl\u00e4ssige, integrierte Warenwirtschaft bietet. Die Umsetzung des deutschen Onlineshops erfolgte 2018 in Zusammenarbeit mit der Shopware Agentur <a href=\"https:\/\/www.vonaffenfels.de\" target=\"_blank\" rel=\"noopener\">Von Affenfels<\/a>. Die Einrichtung von Pickware \u00fcbernahm unser Pickware Partner <a href=\"https:\/\/marcel-krippendorf.de\" target=\"_blank\" rel=\"noopener\">Marcel Krippendorf<\/a>. <\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/dr-hauschka-website-1.png\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<p>Zwar existierten zu diesem Zeitpunkt bereits Onlineshops in 7 anderen L\u00e4ndern wie den Niederlanden oder England, jedoch dienten die erarbeiteten Grundlagen des deutschen Onlineshops als Ausgangspunkt f\u00fcr den Relaunch weiterer Shops. Neben Shopware wird auch Pickware bei Dr. Hauschka international genutzt. Zus\u00e4tzlich zu Deutschland ist Pickware WMS in den Niederlanden, Frankreich und Kanada im Einsatz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b2b-und-b2c-vertrieb-lauft-parallel\">B2B- und B2C-Vertrieb l\u00e4uft parallel<\/h2>\n\n\n\n<p>Zur Abwicklung aller Bestellungen von Gro\u00df- und Gesch\u00e4ftskunden nutzt Dr. Hauschka SAP. Um einen Eingriff in die bestehende Lager- und Versandlogistik zu vermeiden und das B2C-Gesch\u00e4ft unkompliziert parallel abbilden zu k\u00f6nnen, entschied sich \nDr. Hauschka f\u00fcr die Erweiterung durch Pickware. Damit gewinnt das B2C-Team Unabh\u00e4ngigkeit vom B2B-Versand und beh\u00e4lt die wichtige Freiheit bei der Wahl von Lagerstandort und Versanddienstleistern. <\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/hauschka-lager.jpg\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<p>In dem 150 m\u00b2 gro\u00dfen Lager arbeiten die B2C-Mitarbeiter somit komplett autark vom B2B-Gesch\u00e4ft und k\u00f6nnen ihre Prozesse optimal auf die Bed\u00fcrfnisse des direkten B2C-Versands abstimmen und flexibel auf neue Herausforderungen reagieren. Dabei setzen sie auf die Anbindung der Versanddienstleister DHL und GLS. DHL fungiert als pr\u00e4ferierter Dienstleister und GLS als Stand-by-L\u00f6sung f\u00fcr den Fall von \u00dcberlastungen der Versandwege. Mithilfe unserer Versand Plugins und des unkomplizierten Etikettendrucks \u00fcber Pickware WMS bereiten die Lagermitarbeiter schnell und effizient die Pakete zur Abholung vor, w\u00e4hrend der \u00fcbrige Versand weiter getrennt von diesen Prozessen abgewickelt wird. <\/p>\n\n\n\n<div class=\"pw-blog-article-page-image-max-width\">\n    \n\n<figure class=\"wp-block-image size-full pw-blog-article-page-image-max-width__image\"><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/hauschka-scanner-2.jpg\" alt=\"\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bis-zu-50-percent-zeitersparnis-bei-lagerprozessen\">Bis zu 50 % Zeitersparnis bei Lagerprozessen<\/h2>\n\n\n\n<p>Bei Dr. Hauschka sind 12 Mitarbeiter f\u00fcr den Bereich B2C verantwortlich. Mit ihnen erarbeitete Marcel Krippendorf zu Beginn ein logisches und einfaches Lagerkonzept mit Festplatzsystem, sowie einen idealen Ablauf f\u00fcr den Warenversand und die Lagerhaltung. Durch den Einsatz von <a href=\"https:\/\/store.shopware.com\/viisonpickwaremobile-1\/shopware-wms-powered-by-pickware.html\" target=\"_blank\" rel=\"noopener\">Pickware WMS<\/a> k\u00f6nnen Bestellungen schneller, einfacher und zuverl\u00e4ssiger versandt werden. Insbesondere die Unterst\u00fctzung beim Retourenmanagement und der Abwicklung von Nachbestellungen sowie der Einlagerung neuer Ware vereinfachen die Lagerprozesse.  <\/p>\n\n\n\n<div class=\"pw-blog-legacy-article-page-quote\">\n    <div class=\"l-flex\">\n        <div>\n                        <img decoding=\"async\" class=\"pw-blog-legacy-article-page-quote__icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/quote-pw600.svg\" alt=\"quote-pw600\">\n            <div class=\"pw-blog-legacy-article-page-quote__border\"><\/div>\n        <\/div>\n        <div class=\"pw-blog-legacy-article-page-quote__content\">\n            <img decoding=\"async\" class=\"pw-blog-legacy-article-page-quote__image pw-blog-legacy-article-page-quote__image--align-left pw-blog-legacy-article-page-quote__image--size-15 pw-blog-legacy-article-page-quote__image--size-small-15\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/daniel_haeberle.jpg\" alt=\"daniel_haeberle\">\n            <div>\n                \n\n<p>\u201eAuch das Bestellwesen mit automatischen Bestellvorschl\u00e4gen und das umfangreiche Reporting erleichtern unseren Gesch\u00e4ftsalltag. Die direkte Integration von Pickware in Shopware vereinfacht au\u00dferdem unsere Retourenabwicklung und erm\u00f6glicht uns die Abbildung des Auftragsstatus in Echtzeit.\u201c<\/p>\n\n\n            <\/div>\n                            <div class=\"pw-blog-legacy-article-page-quote__author\">Daniel H\u00e4berle, Webshop Owner DE\/AT bei Dr. Hauschka<\/div>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Wir freuen uns, mit Pickware WMS und unseren Plugins dazu beizutragen, dass die Lager- und Versandprozesse f\u00fcr den B2C-Bereich optimal funktionieren und bedanken uns bei Dr. Hauschka f\u00fcr die Kundenstory.<\/p>\n\n\n\n<p>Auf unserer Partnerseite findest du <a href=\"https:\/\/www.pickware.com\/de\/partner-finden\">Partneragenturen<\/a>, die dich bei deinem n\u00e4chsten Pickware Projekt unterst\u00fctzen. Weitere Best Practice Beispiele gibt es in unseren bisherigen <a href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">Pickware Kundenstorys<\/a>.<\/p>\n\n\n\n<div class=\"pw-article-page-teaser-end\">\n    <div class=\"l-flex\">\n        <a class=\"pw-article-page-teaser-end__button\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\" target=\"\">\n            <img decoding=\"async\" class=\"pw-article-page-teaser-end__button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/arrow-left\/white.svg\" \/>\n            Zur \u00dcbersicht        <\/a>\n        <div class=\"pw-article-page-teaser-end__social-media-share\">\n            <div class=\"pw-article-page-teaser-end__share-text\">Teilen<\/div>\n            <div class=\"pw-article-page-teaser-end__social-media-items\">\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a 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