{"id":13686,"date":"2021-02-11T00:00:00","date_gmt":"2021-02-10T23:00:00","guid":{"rendered":"https:\/\/www.pickware.com\/blog\/e-commerce-kalender"},"modified":"2023-01-05T09:12:37","modified_gmt":"2023-01-05T08:12:37","slug":"e-commerce-kalender","status":"publish","type":"post","link":"https:\/\/www.pickware.com\/de\/blog\/e-commerce-kalender","title":{"rendered":"E-Commerce-Kalender 2023: Alle wichtigen Termine"},"content":{"rendered":"\n<div class=\"pw-blog-article-page-header\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-article-page-header__heading\">\n            Pickware Blog        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"pw-blog-menu-desktop\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-desktop__wrapper\">\n            <div class=\"pw-blog-menu-desktop__items\">\n                <a class=\"pw-blog-menu-desktop__home\" href=\"https:\/\/www.pickware.com\/de\/blog\">\n                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__home-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/home-pw600.svg\" \/>\n                <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">News<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kundenstorys<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Warenwirtschaft<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Lager<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Versand<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kassensystem<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item pw-blog-menu-desktop__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">E-Commerce<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Rechtliches<\/div>\n                    <\/a>\n                \n                <div class=\"pw-blog-menu-desktop__other-items-item\">\n                    <div class=\"pw-blog-menu-desktop__item-name\">\n                                            <\/div>\n                    <div class=\"pw-blog-menu-desktop__other-items-wrapper pw-blog-menu-desktop__other-items-wrapper--hidden\">\n                        <div class=\"pw-blog-menu-desktop__other-items-arrow\"><\/div>\n                        <div class=\"pw-blog-menu-desktop__other-items\">\n                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class=\"pw-blog-menu-desktop__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\" pw-blog-menu-desktop__search-button\" type=\"submit\">\n                <span class=\"pw-blog-menu-desktop__search-button-content\">\n                    Suchen                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n                <\/span>\n            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n\n<div class=\"pw-blog-menu-mobile\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-mobile__wrapper\">\n            <div class=\"pw-blog-menu-mobile__category-text\">\n                Kategorie            <\/div>\n            <div class=\"pw-blog-menu-mobile__icons\">\n                <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__show-menu-icon\">\n                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/chevron-down-pw600.svg\" \/>\n                <\/div>\n                <div class=\"pw-blog-menu-mobile__icon-separator\"><\/div>\n                <div class=\"pw-blog-menu-mobile__search-and-close-icon\">\n                    <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__search-icon \">\n                        <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search-pw600.svg\" \/>\n                    <\/div>\n                    <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__close-icon u-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/close\/pw600.svg\" \/>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <form class=\"pw-blog-menu-mobile__search-form u-hidden\" data-search-page-link=\"https:\/\/www.pickware.com\/de\/blog\/suche\">\n            <input class=\"pw-blog-menu-mobile__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\"pw-blog-menu-mobile__search-button\">\n                <img decoding=\"async\" class=\"pw-blog-menu-mobile__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n            <\/button>\n        <\/form>\n        <div class=\"pw-blog-menu-mobile__items u-hidden\">\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">News<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kundenstorys<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Warenwirtschaft<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Lager<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Versand<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kassensystem<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item pw-blog-menu-mobile__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">E-Commerce<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Rechtliches<\/div>\n                <\/a>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-article-page-hero\">\n    <div class=\"pw-blog-article-page-hero__background\">\n        <div class=\"l-container\">\n            <div class=\"l-grid\">\n                <div class=\"l-grid__content\">\n                    <div class=\"pw-blog-article-page-hero__categories-and-date\">\n                        <div class=\"pw-blog-article-page-hero__categories\">\n                                                            <a class=\"pw-blog-article-page-hero__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                                                            <img decoding=\"async\" class=\"pw-blog-article-page-hero__category-icon\" src=\"\" alt=\"\" \/>\n                                                                        <div class=\"pw-blog-article-page-hero__category-name\">\n                                        E-Commerce                                    <\/div>\n                                <\/a>\n                                                    <\/div>\n                        <span class=\"pw-blog-article-page-hero__date-separator\">|<\/span>\n                        <span>05.01.2023<\/span>\n                    <\/div>\n                    <h1 class=\"pw-blog-article-page-hero__heading\">E-Commerce-Kalender 2023: Alle wichtigen Termine<\/h1>\n                <\/div>\n                <div class=\"l-grid__image\">\n                                        <img decoding=\"async\" class=\"pw-blog-article-page-hero__image\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2021\/02\/220404_blog-cover-sale-termine-220404.png\" alt=\"220404_blog-cover-sale-termine-220404\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-sidebar\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n            \n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__body\">\n    <div>\n        \n\n<p>Kaum ist Weihnachten vorbei, steht mit dem Valentinstag auch schon das n\u00e4chste Event f\u00fcr deinen Onlineshop an. Ein guter Anlass, um dir als H\u00e4ndler einen \u00dcberblick \u00fcber wichtige Termine und Verkaufsaktionen f\u00fcr das Jahr 2023 zu verschaffen \u2013 mit unserem neuen E-Commerce Kalender. Damit du aus deinen Sales das Optimum herausholst, haben wir dir zus\u00e4tzlich wichtige Tipps rund um die richtige Kommunikation und Logistik f\u00fcr deinen Onlineshop zusammengestellt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipps f\u00fcr eine erfolgreiche Verkaufsaktion<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sale-tipp-1:-wahle-die-passende-rabattart\">Tipp 1: W\u00e4hle die passende Rabattart<\/h3>\n\n\n\n<p>Es gibt zahlreiche Arten von Verg\u00fcnstigungen, die du in deinem Shop anbieten kannst. Beliebte Formen sind beispielsweise prozentuale oder absolute Rabatte, Mengenrabatte oder Treuerabatte f\u00fcr Stammkunden. Diese k\u00f6nnen auf verschiedene Arten auf dein Gesch\u00e4ft zugeschnitten und miteinander kombiniert werden. Entscheidend f\u00fcr den Erfolg ist ein klar definierter und knapper Zeitraum, damit deine Kunden die Verkaufsaktion als exklusiv wahrnehmen und sich nicht an die verg\u00fcnstigten Preise gew\u00f6hnen. Andernfalls k\u00f6nnte eine R\u00fcckkehr zu den regul\u00e4ren Preisen als negativ empfunden werden. Bevor du die Aktion planst, solltest du zudem pr\u00fcfen, ob sie technisch in deinem Shopsystem umsetzbar ist.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sale-tipp-2:-die-kommunikation-muss-stimmen\">Tipp 2: Die richtige Kommunikationsstrategie<\/h3>\n\n\n\n<p>Um die Verkaufsaktion an deine Zielgruppe zu kommunizieren, solltest du ein klares Kommunikationskonzept erarbeiten. Deine Marketingma\u00dfnahmen sollten mit ausreichend Vorlauf und \u00fcber die richtigen Kan\u00e4le gestreut werden. Je nach Gesch\u00e4ftsmodell und Art der Produkte sind etwa Social Media-Kan\u00e4le, Newsletter oder postalische Werbung wie etwa Flyer sinnvoll. Aber auch die Kommunikation der Rabatte mittels Pop-up Bannern direkt im Shop sowie spezielle Sale-Kategorien sind wirkungsvolle Ma\u00dfnahmen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sale-tipp-3:-alles-rund-um-lager-andamp-versand\">Tipp 3: Logistik vorbereiten<\/h3>\n\n\n\n<p>Damit die Durchf\u00fchrung deiner Verkaufsaktion auch hinter den Kulissen reibungslos abgewickelt wird, solltest du deine Prozesse im Lager und Versand rechtzeitig pr\u00fcfen. Da es bei einem Sale in erster Linie darum geht, in kurzer Zeit deutlich mehr Waren in deinem Shop zu verkaufen, solltest du deine Lagerbest\u00e4nde kontrollieren und Produkte fr\u00fchzeitig nachbestellen. Auch eine vor\u00fcbergehende Erh\u00f6hung der Best\u00e4nde f\u00fcr die beliebtesten Produkte kann sinnvoll sein, um kurze Lieferzeiten zu garantieren. Mit der richtigen Warenwirtschaft, wie etwa unserem <a href=\"https:\/\/www.pickware.com\/de\/erp\" data-type=\"page\" data-id=\"75\">Pickware ERP<\/a>, f\u00e4llt dies besonders leicht, da du stets alle Best\u00e4nde im Blick beh\u00e4ltst und dank automatischer Bestellvorschl\u00e4ge sowie Verkaufsstatistiken vergangener Sales-Perioden besonders leicht im Voraus planen kannst. F\u00fcr einen schnellen Versand kannst du auch vor\u00fcbergehend die Anzahl deiner Packtische erh\u00f6hen und zus\u00e4tzliche Aushilfen besch\u00e4ftigen, um den Versandprozess zu entlasten und deine Verkaufsaktionen zu meistern.<\/p>\n\n\n\n<div class=\"pw-blog-article-page-highlight-text\">\n    <div class=\"pw-blog-article-page-highlight-text__background\"><\/div>\n    <div class=\"pw-blog-article-page-highlight-text__content\">\n        <div class=\"pw-blog-article-page-highlight-text__icon-and-eyebrow\">\n                        <div class=\"pw-blog-article-page-highlight-text__eyebrow\">\n                Whitepaper            <\/div>\n        <\/div>\n        <div class=\"pw-blog-article-page-highlight-text__heading\">\n            E-Commerce Kalender 2023        <\/div>\n        <div class=\"pw-blog-article-page-highlight-text__copy\">\n            <p>Mit unserem anschaulichen Whitepaper hast du alle wichtigen Termine aus dem E-Commerce immer parat. Neben einer Jahres\u00fcbersicht sind die Termine nochmal je Monat aufrufbar und es finden sich weitere spannende Tipps rund um deine Marketing-Strategie im PDF.<\/p>\n        <\/div>\n                    <div class=\"pw-blog-article-page-highlight-text__button-group\">\n                                                            <a class=\"pw-blog-article-page-highlight-text__button pw-blog-article-page-highlight-text__button--order-600 \" href=\"https:\/\/www.pickware.com\/de\/whitepaper\/e-commerce-kalender-2023\" target=\"\">\n                            Zum E-Commerce Kalender                        <\/a>\n                                                <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"pw-article-page-teaser-end\">\n    <div class=\"l-flex\">\n        <a class=\"pw-article-page-teaser-end__button\" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\" target=\"\">\n            <img decoding=\"async\" class=\"pw-article-page-teaser-end__button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/arrow-left\/white.svg\" \/>\n            Zur \u00dcbersicht        <\/a>\n        <div class=\"pw-article-page-teaser-end__social-media-share\">\n            <div class=\"pw-article-page-teaser-end__share-text\">Teilen<\/div>\n            <div class=\"pw-article-page-teaser-end__social-media-items\">\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F13686\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                                        <img decoding=\"async\" class=\"pw-article-page-teaser-end__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-FB.svg\" alt=\"blog-icon-FB\" \/>\n                        <\/a>\n                   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Logistik.<\/p>\n","protected":false},"author":1,"featured_media":14204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","footnotes":""},"categories":[42],"tags":[100],"class_list":["post-13686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-verkaufsaktion"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/13686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/comments?post=13686"}],"version-history":[{"count":18,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/13686\/revisions"}],"predecessor-version":[{"id":21263,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/13686\/revisions\/21263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/media\/14204"}],"wp:attachment":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/media?parent=13686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/categories?post=13686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/tags?post=13686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}