{"id":33533,"date":"2024-03-21T09:43:02","date_gmt":"2024-03-21T08:43:02","guid":{"rendered":"https:\/\/www.pickware.com\/?p=33533"},"modified":"2024-03-21T10:51:04","modified_gmt":"2024-03-21T10:51:04","slug":"dhl-packstation","status":"publish","type":"post","link":"https:\/\/www.pickware.com\/de\/blog\/dhl-packstation","title":{"rendered":"Kaufabbr\u00fcche senken und Umsatz steigern mit der Option Packstation"},"content":{"rendered":"\n<div class=\"pw-blog-article-page-header\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-article-page-header__heading\">\n            Pickware Blog        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"pw-blog-menu-desktop\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-desktop__wrapper\">\n            <div class=\"pw-blog-menu-desktop__items\">\n                <a class=\"pw-blog-menu-desktop__home\" href=\"https:\/\/www.pickware.com\/de\/blog\">\n                    <img decoding=\"async\" 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              <h1 class=\"pw-blog-article-page-hero__heading\">Kaufabbr\u00fcche senken und Umsatz steigern mit der Option Packstation<\/h1>\n                <\/div>\n                <div class=\"l-grid__image\">\n                                        <img decoding=\"async\" class=\"pw-blog-article-page-hero__image\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/blog-cover_dhl-packstation@2x.png\" alt=\"blog-cover_dhl-packstation@2x\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-sidebar\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n            \n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__body\">\n    <div>\n        \n\n\n\n<p class=\"pw-blog-article-page-intro\"><strong>Packstation kostenfrei mit der offiziellen DHL Versand Erweiterung von Pickware in den Onlineshop integrieren.<br><\/strong><br>Kaufabbr\u00fcche senken, Umsatz steigern und 30 % CO2-Emissionen auf den letzten Metern einsparen \u2013 einfach die Empfangsoption \u201ePackstation\u201c in den Onlineshop integrieren und viele Vorteile sichern.<br><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Versand an Packstationen mit DHL<\/h2>\n\n\n\n<p>Welchen Einfluss die passenden Empfangsoptionen auf das Verhalten beim Onlinekauf haben, zeigen neueste Zahlen: Die <a href=\"https:\/\/www.deutschepost.de\/de\/e\/ecommerce\/wissen.html?cid=c_dp_20240111_1002\">Global online Shopper Survey 2023<\/a> stellt fest, dass 95 Prozent der Online-Shopper einen Kauf abbrechen, weil die bevorzugte Empfangsoption nicht angeboten wird. Grund genug f\u00fcr dich als Online-H\u00e4ndler:in einen kritischen Blick auf das eigene Angebot an Empfangsservices zu werfen und dabei den Fokus auf die wachsende Beliebtheit der Packstation zu legen.<\/p>\n\n\n\n<p>Die aktuelle Studie zeigt auch die Folgen des r\u00fcckl\u00e4ufigen Home-Office-Trends. Dieser Trend hatte daf\u00fcr gesorgt, dass die Zustellung direkt nach Hause von der Mehrheit bevorzugt wird. Zwar wird diese Empfangsoption bei der Mehrheit der Online-Shopper immer noch bevorzugt, doch innerhalb nur eines Jahres ist diese Zahl in Europa um satte 10 Prozent auf 64 Prozent gefallen. Parallel w\u00e4chst die Zahl derer, die eine Ablage an einem privaten sicheren Ort w\u00fcnschen (22 %) oder in einer Packstation (14 %). Wer mit dieser Entwicklung schritthalten will, sollte jetzt die Empfangsoption Packstation f\u00fcr seine Kund:innen einfach kostenlos in den eigenen Shop integrieren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Packstation bietet viele Vorteile<\/h2>\n\n\n\n<p>Wer die Lieferung an eine Packstation anbietet, hat einen wichtigen Grund f\u00fcr Kaufabbr\u00fcche mit wenig Aufwand eliminiert. Die gew\u00fcnschte Zustellart im Onlineshop vorzufinden, bedeutet nicht nur zufriedene Kund:innen, sondern auch mehr Umsatz. Denn K\u00e4ufer:innen bestellen h\u00e4ufiger, wenn sie sicher sind, die Ware bei der Erstzustellung zu erhalten, auch wenn sie nicht zu Hause sind. Ein weiterer Vorteil der Packstation: Wenn die Zustellquote w\u00e4chst, sinken auch Ihre Kosten f\u00fcr Retouren und Wiederversendung. Und damit ist die Packstation nicht nur ein wichtiger Faktor, um Kosten zu senken, sondern auch CO2-Emissionen zu sparen. Zum einen, weil Mehrfachzustellungen wegfallen und damit unn\u00f6tige Wege, und zum anderen, weil auf den letzten Metern rund 30 % CO2-Emissionen gegen\u00fcber einer regul\u00e4ren Haust\u00fcrzustellung gespart werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Offizielle DHL Versand Erweiterung f\u00fcr Shopware<\/h2>\n\n\n\n<p>Mit der offiziellen <a href=\"https:\/\/store.shopware.com\/viiso52049132916f\/dhl-versand.html\" data-type=\"link\" data-id=\"https:\/\/store.shopware.com\/viiso52049132916f\/dhl-versand.html\">DHL Versand<\/a> Erweiterung f\u00fcr Shopware 5 und 6 bist du in der Lage auch den Versand an Packstationen anzubieten. Wie einfach dieser Prozess aus Kundensicht abl\u00e4uft, erkl\u00e4ren wir dir jetzt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deine Kunden legen in ihrem Kundenkonto oder direkt bei Bestellabschluss eine abweichende Lieferadresse an. Durch die Eingabe in die Maske werden die Daten deiner Kunden auch korrekt an der Bestellung gespeichert, sodass beim Erstellen von Versandetiketten \u00fcber die Administration oder per <a href=\"https:\/\/www.pickware.com\/de\/wms\" data-type=\"link\" data-id=\"https:\/\/www.pickware.com\/de\/wms\" target=\"_blank\" rel=\"noreferrer noopener\">Pickware WMS<\/a> alle Daten der Packstation korrekt \u00fcbernommen werden und keinerlei Anpassungen deinerseits mehr notwendig sind.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"452\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/Abweichende-Lieferadresse.png\" alt=\"\" class=\"wp-image-33539\" style=\"width:776px;height:auto\" srcset=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/Abweichende-Lieferadresse.png 926w, https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/Abweichende-Lieferadresse-300x146.png 300w, https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/Abweichende-Lieferadresse-768x375.png 768w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\" \/><\/figure>\n\n\n\n<div class=\"layout-space layout-space--article-page-level-3\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Im n\u00e4chsten Schritt wird die Option an eine DHL Packstation versenden gew\u00e4hlt. Mit einem Klick auf die Schaltfl\u00e4che <em>Auf Karte ausw\u00e4hlen<\/em> \u00f6ffnet sich das Fenster <em>Standortsuche<\/em>. Dort kann eine Postleitzahl eingeben werden. Auf dem entsprechenden Kartenausschnitt werden dann alle Packstationen im n\u00e4heren Umkreis angezeigt. Per Klick auf eines der Symbole \u00f6ffnet sich ein Pop-Up mit Anschrift und \u00d6ffnungszeiten.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"1024\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/karte_packstation-747x1024.png\" alt=\"\" class=\"wp-image-33541\" style=\"width:389px;height:auto\" srcset=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/karte_packstation-747x1024.png 747w, https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/karte_packstation-219x300.png 219w, https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/karte_packstation-768x1052.png 768w, https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/karte_packstation.png 791w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/figure>\n\n\n\n<div class=\"layout-space layout-space--article-page-level-3\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcber den Button <em>Ausw\u00e4hlen<\/em> werden Packstationsnummer, Postleitzahl und Ort in die Eingabemaske oben \u00fcbernommen. Der Kunde muss nun nur noch seine Postnummer eingeben. Der Lieferung an die gew\u00fcnschte Packstation steht somit nichts mehr im Wege.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"114\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/abweichende-lieferadresse-ausgefuellt.png\" alt=\"\" class=\"wp-image-33543\" srcset=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/abweichende-lieferadresse-ausgefuellt.png 918w, https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/abweichende-lieferadresse-ausgefuellt-300x37.png 300w, https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/abweichende-lieferadresse-ausgefuellt-768x95.png 768w\" sizes=\"auto, (max-width: 918px) 100vw, 918px\" \/><\/figure>\n\n\n\n<div class=\"layout-space layout-space--article-page-level-3\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vorteile der Option Packstation f\u00fcr dich als Online-H\u00e4ndler:in:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Weniger Kaufabbr\u00fcche<\/li>\n\n\n\n<li>Mehr Umsatz<\/li>\n\n\n\n<li>Geringere R\u00fccksendequote<\/li>\n\n\n\n<li>Klimafreundlichere Zustellung<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vorteile der Option Packstation f\u00fcr deine Kund:innen:&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexible Abholung<\/li>\n\n\n\n<li>Deutschlandweite Erreichbarkeit<\/li>\n\n\n\n<li>Diskreter Empfang<\/li>\n\n\n\n<li>Kostenlose Registrierung und gratis Nutzung&nbsp;<\/li>\n\n\n\n<li>Einfache Adressierung<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-space layout-space--article-page-level-3\"><\/div>\n\n\n\n<p><strong>Hier geht&#8217;s direkt zu offiziellen DHL Versand Erweiterung im Shopware Store:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/store.shopware.com\/viiso53141722886f\/dhl-adapter-powered-by-pickware.html\" data-type=\"link\" data-id=\"https:\/\/store.shopware.com\/viiso53141722886f\/dhl-adapter-powered-by-pickware.html\">Shopware 5<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/store.shopware.com\/viiso52049132916f\/dhl-versand.html\" data-type=\"link\" data-id=\"https:\/\/store.shopware.com\/viiso52049132916f\/dhl-versand.html\">Shopware 6<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"layout-space layout-space--article-page-level-3\"><\/div>\n\n\n\n<div class=\"pw-blog-article-page-highlight-text\">\n    <div class=\"pw-blog-article-page-highlight-text__background\"><\/div>\n    <div class=\"pw-blog-article-page-highlight-text__content\">\n        <div class=\"pw-blog-article-page-highlight-text__icon-and-eyebrow\">\n                        <div class=\"pw-blog-article-page-highlight-text__eyebrow\">\n                Entdecke Pickware            <\/div>\n        <\/div>\n        <div class=\"pw-blog-article-page-highlight-text__heading\">\n            Du m\u00f6chtest ebenfalls mit deinem Onlineshop durchstarten?        <\/div>\n        <div class=\"pw-blog-article-page-highlight-text__copy\">\n            <p>Erlebe die Funktionen rund um Lagerverwaltung, Einkauf und Versand live! 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