{"id":45385,"date":"2025-11-17T11:22:51","date_gmt":"2025-11-17T10:22:51","guid":{"rendered":"https:\/\/www.pickware.com\/?p=45385"},"modified":"2025-11-17T09:35:17","modified_gmt":"2025-11-17T08:35:17","slug":"newsletter-ohne-einwilligung","status":"publish","type":"post","link":"https:\/\/www.pickware.com\/de\/blog\/newsletter-ohne-einwilligung","title":{"rendered":"Newsletter ohne Einwilligung? Das sagt der EuGH wirklich."},"content":{"rendered":"\n<div class=\"pw-blog-article-page-header\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-article-page-header__heading\">\n            Pickware Blog        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"pw-blog-menu-desktop\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-desktop__wrapper\">\n            <div class=\"pw-blog-menu-desktop__items\">\n                <a class=\"pw-blog-menu-desktop__home\" href=\"https:\/\/www.pickware.com\/de\/blog\">\n                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__home-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/home-pw600.svg\" \/>\n                <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">News<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kundenstorys<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Warenwirtschaft<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Lager<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Versand<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kassensystem<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">E-Commerce<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item pw-blog-menu-desktop__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Rechtliches<\/div>\n                    <\/a>\n                \n                <div class=\"pw-blog-menu-desktop__other-items-item\">\n                    <div class=\"pw-blog-menu-desktop__item-name\">\n                                            <\/div>\n                    <div class=\"pw-blog-menu-desktop__other-items-wrapper pw-blog-menu-desktop__other-items-wrapper--hidden\">\n                        <div class=\"pw-blog-menu-desktop__other-items-arrow\"><\/div>\n                        <div class=\"pw-blog-menu-desktop__other-items\">\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n\n            <\/div>\n            <div class=\"pw-blog-menu-desktop__search-and-close-icon\">\n                <div class=\"pw-blog-menu-desktop__icon pw-blog-menu-desktop__search-icon \">\n                    <img decoding=\"async\" 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class=\"pw-blog-menu-mobile__item-name\">Warenwirtschaft<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Lager<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Versand<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kassensystem<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">E-Commerce<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item pw-blog-menu-mobile__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Rechtliches<\/div>\n                <\/a>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-article-page-hero\">\n    <div class=\"pw-blog-article-page-hero__background\">\n        <div class=\"l-container\">\n            <div class=\"l-grid\">\n                <div class=\"l-grid__content\">\n                    <div class=\"pw-blog-article-page-hero__categories-and-date\">\n                        <div class=\"pw-blog-article-page-hero__categories\">\n                                                            <a class=\"pw-blog-article-page-hero__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                                                            <img decoding=\"async\" class=\"pw-blog-article-page-hero__category-icon\" src=\"\" alt=\"\" \/>\n                                                                        <div class=\"pw-blog-article-page-hero__category-name\">\n                                        Rechtliches                                    <\/div>\n                                <\/a>\n                                                    <\/div>\n                        <span class=\"pw-blog-article-page-hero__date-separator\">|<\/span>\n                        <span>17.11.2025<\/span>\n                    <\/div>\n                    <h1 class=\"pw-blog-article-page-hero__heading\">Newsletter ohne Einwilligung? Das sagt der EuGH wirklich.<\/h1>\n                <\/div>\n                <div class=\"l-grid__image\">\n                                        <img decoding=\"async\" class=\"pw-blog-article-page-hero__image\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2025\/11\/blog-cover_newsletter-ohne-einwilligung@2x.png\" alt=\"blog-cover_newsletter-ohne-einwilligung@2x\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n.blog-teaser-bild .teaser-icon,\n.blog-highlight,\n.pw-blog-article-page-highlight-text__content {\n    border-radius: 16px;\n}\n.pw-blog-article-page-image-embedded__image-and-caption {max-width: 220px;}\n<\/style>\n\n\n\n<div class=\"pw-blog-sidebar\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n            \n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__body\">\n    <div>\n        \n\n\n\n<p class=\"pw-blog-article-page-intro\">Der Europ\u00e4ische Gerichtshof (EuGH) hat best\u00e4tigt, dass H\u00e4ndler <strong>unter bestimmten Bedingungen<\/strong> Werbe-E-Mails <strong>ohne vorherige Einwilligung<\/strong> versenden d\u00fcrfen. Erlaubt ist der Versand, wenn die Adresse <strong>bei einer Bestellung erhoben wurde<\/strong>, die Werbung <strong>\u00e4hnliche eigene Produkte<\/strong> betrifft, der Kunde <strong>beim Kauf auf sein Opt-out hingewiesen wurde<\/strong> und <strong>jede Mail eine Abmeldem\u00f6glichkeit<\/strong> enth\u00e4lt.<br><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Was bedeutet das Urteil?<\/h2>\n\n\n\n<p>Der EuGH st\u00e4rkt die sogenannte <strong>Bestandskundenausnahme<\/strong>, die H\u00e4ndler bereits aus dem deutschen UWG kennen. Das Urteil schafft nun europaweite Klarheit: Wer einem H\u00e4ndler <strong>beim Kauf<\/strong> seine E-Mail-Adresse \u00fcberl\u00e4sst, darf unter engen Voraussetzungen Werbung erhalten \u2013 auch <strong>ohne Double Opt-In<\/strong>. Gleichzeitig begrenzt das Gericht klar, dass diese Ausnahme nur sehr eng auszulegen ist.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wie war es bisher \u2013 und was \u00e4ndert sich jetzt?<\/h3>\n\n\n\n<p><strong>Bisher<\/strong> herrschte bei vielen H\u00e4ndlern Unsicherheit. Zwar existierte die Bestandskundenausnahme bereits im deutschen UWG, doch es blieb unklar, ob diese Regel wirklich vollst\u00e4ndig mit EU-Recht vereinbar ist. Besonders der Begriff \u201e\u00e4hnliche Produkte\u201c f\u00fchrte oft zu unterschiedlichen Interpretationen, und viele H\u00e4ndler verzichteten aus Vorsicht lieber auf Bestandskunden-Mailings.<\/p>\n\n\n\n<p><strong>Jetzt<\/strong> stellt der EuGH eindeutig klar, dass diese Ausnahme <strong>EU-rechtskonform<\/strong> ist. Die Voraussetzungen gelten k\u00fcnftig <strong>einheitlich<\/strong> und bieten H\u00e4ndlern deutlich mehr Rechtssicherheit. Gleichzeitig betont der EuGH, dass die Ausnahme <strong>eng auszulegen<\/strong> ist: Werbung ohne Einwilligung bleibt nur dann zul\u00e4ssig, wenn sie klar zum urspr\u00fcnglichen Kauf passt und alle Opt-out-Pflichten erf\u00fcllt sind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Was hei\u00dft \u201e\u00e4hnliche Produkte\u201c?<\/h3>\n\n\n\n<p>\u201e\u00c4hnlich\u201c bedeutet: Produkte, die <strong>denselben Bedarf<\/strong> oder <strong>das gleiche Nutzungsszenario<\/strong> abdecken wie das urspr\u00fcnglich gekaufte Produkt. Kurz: Es muss logisch zusammenpassen.<\/p>\n\n\n\n<p><strong>Erlaubt:<\/strong><br>\u2714\ufe0f Sportschuhe \u2192 Sportkleidung<br>\u2714\ufe0f Laptop \u2192 Maus oder Laptop-H\u00fclle<\/p>\n\n\n\n<p><strong>Nicht erlaubt:<\/strong><br>\u274c Sportschuhe \u2192 Nahrungserg\u00e4nzungsmittel<br>\u274c Laptop \u2192 Versicherungen<\/p>\n\n\n\n<p>Alles, was sich nicht unmittelbar aus dem urspr\u00fcnglichen Bedarf ableiten l\u00e4sst, \u00fcberschreitet die Ausnahme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wichtige Voraussetzungen nach <a href=\"https:\/\/www.gesetze-im-internet.de\/uwg_2004\/__7.html\">\u00a7 7 Abs. 3 UWG<\/a> im \u00dcberblick<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adresse <strong>w\u00e4hrend eines Kaufs<\/strong> erhoben<\/li>\n\n\n\n<li>Werbung f\u00fcr <strong>eigene \u00e4hnliche Produkte<\/strong><\/li>\n\n\n\n<li><strong>Opt-out-Hinweis<\/strong> beim Kauf<\/li>\n\n\n\n<li><strong>Abmeldelink<\/strong> in jeder E-Mail<\/li>\n\n\n\n<li><strong>Kein Widerspruch<\/strong> des Kunden<\/li>\n\n\n\n<li><strong>Keine Produkte Dritter<\/strong><\/li>\n\n\n\n<li>Retouren \u00e4ndern nichts \u2013 der Kauf reicht aus<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Was bedeutet das f\u00fcr deinen H\u00e4ndleralltag?<\/h3>\n\n\n\n<p>Das Urteil bietet <strong>mehr Freiraum f\u00fcr gezielte Kundenkommunikation<\/strong>, verlangt aber gleichzeitig <strong>klare Prozesse<\/strong>. Entscheidend ist, dass die Informationen beim Kauf transparent sind und die E-Mails <strong>jederzeit einfach abbestellt werden k\u00f6nnen<\/strong>. Mit sauberer Dokumentation l\u00e4sst sich die Bestandskundenausnahme <strong>effektiv und rechtssicher<\/strong> nutzen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Darf ich ohne Einwilligung Newsletter an Bestandskunden senden?<\/h3>\n\n\n\n<p>Ja, aber nur wenn die E-Mail-Adresse <strong>im Kaufprozess erhoben wurde<\/strong>, du <strong>\u00e4hnliche eigene Produkte<\/strong> bewirbst, ein <strong>Opt-out-Hinweis beim Kauf<\/strong> erfolgt ist und jede Mail einen <strong>Abmeldelink<\/strong> enth\u00e4lt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Was z\u00e4hlt als \u201e\u00e4hnliche Produkte\u201c bei der Bestandskundenausnahme?<\/h3>\n\n\n\n<p>\u201e\u00c4hnlich\u201c sind Produkte, die <strong>denselben Zweck oder Bedarf<\/strong> erf\u00fcllen wie der urspr\u00fcngliche Kauf \u2013 z. B. Sportschuhe \u2192 Sportkleidung. Kategorien ohne logischen Bezug sind nicht erlaubt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Brauche ich trotz Bestandskundenregel weiterhin Double Opt-In?<\/h3>\n\n\n\n<p>Ja. F\u00fcr <strong>freiwillige Newsletter-Anmeldungen<\/strong> ist Double Opt-In weiterhin Pflicht. Die Ausnahme gilt nur f\u00fcr <strong>K\u00e4ufe<\/strong>, nicht f\u00fcr allgemeine Newsletter-Abos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Ist Werbung bei Retouren-Kunden erlaubt?<\/h3>\n\n\n\n<p>Ja. Solange die Adresse <strong>im Rahmen eines Kaufs<\/strong> erhoben wurde, gilt die Ausnahme auch bei Retouren oder Stornierungen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Muss jede E-Mail einen Abmeldelink enthalten?<\/h3>\n\n\n\n<p>Ja. Jede Werbe-E-Mail ohne Einwilligung muss ein <strong>klar erkennbares Opt-out<\/strong> enthalten. Fehlt der Link, ist der Versand <strong>nicht erlaubt<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Wie schnell muss ein Opt-out wirksam werden?<\/h3>\n\n\n\n<p>Sofort. Der Kunde darf <strong>keine weitere Werbe-E-Mail<\/strong> nach der Abmeldung erhalten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fazit<\/h2>\n\n\n\n<p>Mit dem EuGH-Urteil erhalten H\u00e4ndler endlich eine klare Grundlage: Die Bestandskundenausnahme ist zul\u00e4ssig, verbindlich und europaweit best\u00e4tigt. Wer die Voraussetzungen sorgf\u00e4ltig erf\u00fcllt, kann Bestandskunden ohne Einwilligung rechtssicher und zielgerichtet ansprechen \u2013 ohne Grauzonen, aber mit klaren Regeln.<\/p>\n\n\n\n<p><strong>Quelle:<\/strong> <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Text=C%20-654\/23\">EuGH Urteil vom 13.11.2025 \u2013 C-654\/23<\/a> , <a href=\"https:\/\/www.gesetze-im-internet.de\/uwg_2004\/__7.html\">UWG Voraussetzungen<\/a><\/p>\n\n\n\n<div class=\"layout-space layout-space--article-page-level-3\"><\/div>\n\n\n\n<div class=\"wp-block-group blog-teaser-bild\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"teaser-icon\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n                            <div class=\"teaser-icon__item\">\n                                        <img decoding=\"async\" class=\"teaser-icon__icon\" 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column;\n}\n.teaser-icon__item:nth-child(1) {\n    margin-bottom: 0;\n}\n.blog-teaser-bild img.teaser-icon__icon {\n    padding: 32px 0 0 0;\n}\n.blog-teaser-bild .teaser-icon__content {\n    padding: 0 0 32px 0;\n}\n}\n<\/style>\n<\/div><\/div>\n\n\n\n<div class=\"pw-article-page-teaser-end\">\n    <div class=\"l-flex\">\n        <a class=\"pw-article-page-teaser-end__button\" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\" target=\"\">\n            <img decoding=\"async\" class=\"pw-article-page-teaser-end__button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/arrow-left\/white.svg\" \/>\n            Zur \u00dcbersicht        <\/a>\n        <div class=\"pw-article-page-teaser-end__social-media-share\">\n            <div class=\"pw-article-page-teaser-end__share-text\">Teilen<\/div>\n            <div class=\"pw-article-page-teaser-end__social-media-items\">\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F45385\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                                        <img decoding=\"async\" class=\"pw-article-page-teaser-end__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-FB.svg\" alt=\"blog-icon-FB\" \/>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a href=\"https:\/\/www.twitter.com\/share?url=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F45385\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                                        <img decoding=\"async\" class=\"pw-article-page-teaser-end__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-x.svg\" alt=\"blog-icon-x\" \/>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F45385\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                                        <img decoding=\"async\" class=\"pw-article-page-teaser-end__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-li.svg\" alt=\"blog-icon-li\" \/>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__sidebar\">\n    <div>\n        \n\n<style>\n.blog-sidebar-teaser-image {\n    margin-bottom: 40px;\n}\n<\/style>\n\n\n\n<div class=\"blog-sidebar-teaser-image blog-sidebar-teaser-image--image-size-big\">\n            <a href=\"https:\/\/www.pickware.com\/de\/deine-neue-schaltzentrale\" target=\"\" class=\"\">\n            <div class=\"blog-sidebar-teaser-image__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/04\/blog-sidebar-erp-wms-l@2x.png\" alt=\"blog-sidebar-erp-wms-l@2x\" \/>\n                            <img decoding=\"async\" class=\"blog-sidebar-teaser-image__hover-image\" src=\"\" alt=\"\"\/>\n                    <\/div>\n        <div class=\"blog-sidebar-teaser-image__text\">\n            <div class=\"blog-sidebar-teaser-image__icon-and-eyebrow\">\n                                <div class=\"blog-sidebar-teaser-image__eyebrow\">Pickware ERP &#038; WMS<\/div>\n            <\/div>\n            <div class=\"blog-sidebar-teaser-image__heading\">Deine Warenwirtschaft mit mobilen Barcodescannern f\u00fcr dein Lager<\/div>\n        <\/div>\n    <\/a>\n<\/div>\n\n\n\n<div class=\"blog-sidebar-teaser-image blog-sidebar-teaser-image--image-size-small\">\n            <a href=\"https:\/\/www.pickware.com\/de\/blog\/lagerkennzahlen\" target=\"\" class=\"\">\n            <div class=\"blog-sidebar-teaser-image__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/04\/blog-sidebar-lagerkennzahlen@1.5x.png\" alt=\"blog-sidebar-lagerkennzahlen@1.5x\" \/>\n                            <img decoding=\"async\" class=\"blog-sidebar-teaser-image__hover-image\" src=\"\" alt=\"\"\/>\n                    <\/div>\n        <div class=\"blog-sidebar-teaser-image__text\">\n            <div class=\"blog-sidebar-teaser-image__icon-and-eyebrow\">\n                                <div class=\"blog-sidebar-teaser-image__eyebrow\">Lager<\/div>\n            <\/div>\n            <div class=\"blog-sidebar-teaser-image__heading\">Wichtige Lagerkennzahlen und wie du sie optimierst<\/div>\n        <\/div>\n    <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-group sidebar-sticky\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<style>\n.pw-blog-sidebar-container.pw-blog-sidebar__sidebar div:only-child {\n    height: 100%;\n}\n.sidebar-sticky {\n    position: sticky;\n    top: 128px;\n}\n<\/style>\n\n\n\n<div class=\"blog-sidebar-teaser-image blog-sidebar-teaser-image--image-size-small\">\n            <a href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstory-alpha-industries\" target=\"\" class=\"\">\n            <div class=\"blog-sidebar-teaser-image__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/04\/blog-sidebar-alpha-industries@1.5x.png\" alt=\"blog-sidebar-alpha-industries@1.5x\" \/>\n                            <img decoding=\"async\" class=\"blog-sidebar-teaser-image__hover-image\" src=\"\" alt=\"\"\/>\n                    <\/div>\n        <div class=\"blog-sidebar-teaser-image__text\">\n            <div class=\"blog-sidebar-teaser-image__icon-and-eyebrow\">\n                                <div class=\"blog-sidebar-teaser-image__eyebrow\">Kundenstory: Alpha Industries<\/div>\n            <\/div>\n            <div class=\"blog-sidebar-teaser-image__heading\">Bis zu 60% Zeitersparnis beim Kommissionieren<\/div>\n        <\/div>\n    <\/a>\n<\/div>\n\n\n\n<div class=\"blog-sidebar-teaser-image blog-sidebar-teaser-image--image-size-small\">\n            <a href=\"https:\/\/www.pickware.com\/de\/whitepaper\/picken-und-packen-leicht-gemacht\" target=\"\" class=\"\">\n            <div class=\"blog-sidebar-teaser-image__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/04\/blog-sidebar-pick-und-packen@2x.png\" alt=\"blog-sidebar-pick-und-packen@2x\" \/>\n                            <img decoding=\"async\" class=\"blog-sidebar-teaser-image__hover-image\" src=\"\" alt=\"\"\/>\n                    <\/div>\n        <div class=\"blog-sidebar-teaser-image__text\">\n            <div class=\"blog-sidebar-teaser-image__icon-and-eyebrow\">\n                                <div class=\"blog-sidebar-teaser-image__eyebrow\">Kostenloses Whitepaper<\/div>\n            <\/div>\n            <div class=\"blog-sidebar-teaser-image__heading\">Picken und Packen leicht gemacht<\/div>\n        <\/div>\n    <\/a>\n<\/div>\n\n\n\n<div class=\"blog-sidebar-linklist\">\n    <div class=\"blog-sidebar-linklist__icon-and-eyebrow\">\n                <div class=\"blog-sidebar-linklist__eyebrow\">Weitere Artikel<\/div>\n    <\/div>\n            <ul class=\"blog-sidebar-linklist__list\">\n                                    <li class=\"blog-sidebar-linklist__link\"><a href=\"https:\/\/www.pickware.com\/de\/blog\/pickprofile-mit-tags\" target=\"\" class=\"\">Pickprofile mit Tags<\/a><\/li>\n                                                <li class=\"blog-sidebar-linklist__link\"><a href=\"https:\/\/www.pickware.com\/de\/blog\/versanddokumente\" target=\"\" class=\"\">Versanddokumente: Die Basis f\u00fcr reibungslose Lieferungen<\/a><\/li>\n                                                <li class=\"blog-sidebar-linklist__link\"><a href=\"https:\/\/www.pickware.com\/de\/blog\/versandmaterialien\" target=\"\" class=\"\">Versandmaterialien: Die optimale Verpackung<\/a><\/li>\n                            <\/ul>\n    <\/div>\n<\/div><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-list-page-article-collection\">\n    <div class=\"blog-highlight\">\n        <div class=\"pw-blog-list-page-article-collection__content\">\n            <div class=\"pw-blog-list-page-article-collection__header\">\n                <div class=\"pw-blog-list-page-article-collection__heading-and-icon\">\n                    <img decoding=\"async\" class=\"pw-blog-list-page-article-collection__icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-lightbulb-bg900.svg\" alt=\"blog-icon-lightbulb-bg900\"\/>\n                    <div class=\"pw-blog-list-page-article-collection__heading\">Was andere Leser:innen auch gelesen haben<\/div>\n                <\/div>\n                            <\/div>\n            <div class=\"l-flex\">\n                                                        <div class=\"l-flex__item\">\n                        <div class=\"pw-blog-list-page-article-collection-item\">\n                            <a class=\"pw-blog-list-page-article-collection-item__image\" href=\"https:\/\/www.pickware.com\/de\/blog\/integration-von-sendcloud\">\n                                                                <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/06\/blog-cover_sendcloud-integration@2x.png\" alt=\"blog-cover_sendcloud-integration@2x\" \/>\n                            <\/a>\n                            <div class=\"pw-blog-list-page-article-collection-item__meta\">\n                                <div class=\"pw-blog-list-page-article-collection-item__categories\">\n                                                                            <a class=\"pw-blog-list-page-article-collection-item__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                                                        <div class=\"pw-blog-list-page-article-collection-item__category-name\">\n                                                News                                            <\/div>\n                                        <\/a>\n                                                                    <\/div>\n                                <a class=\"pw-blog-list-page-article-collection-item__heading\" href=\"https:\/\/www.pickware.com\/de\/blog\/integration-von-sendcloud\">\n                                    Integration von Sendcloud                                <\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"l-flex__item\">\n                        <div class=\"pw-blog-list-page-article-collection-item\">\n                            <a class=\"pw-blog-list-page-article-collection-item__image\" href=\"https:\/\/www.pickware.com\/de\/blog\/dhl-packstation\">\n                                                                <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/03\/blog-cover_dhl-packstation@2x.png\" alt=\"blog-cover_dhl-packstation@2x\" \/>\n                            <\/a>\n                            <div class=\"pw-blog-list-page-article-collection-item__meta\">\n                                <div class=\"pw-blog-list-page-article-collection-item__categories\">\n                                                                            <a class=\"pw-blog-list-page-article-collection-item__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                                                        <div class=\"pw-blog-list-page-article-collection-item__category-name\">\n                                                Versand                                            <\/div>\n                                        <\/a>\n                                                                    <\/div>\n                                <a class=\"pw-blog-list-page-article-collection-item__heading\" href=\"https:\/\/www.pickware.com\/de\/blog\/dhl-packstation\">\n                                    Kaufabbr\u00fcche senken und Umsatz steigern mit der Option Packstation                                <\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"l-flex__item\">\n                        <div class=\"pw-blog-list-page-article-collection-item\">\n                            <a class=\"pw-blog-list-page-article-collection-item__image\" href=\"https:\/\/www.pickware.com\/de\/blog\/kommissionierverfahren\">\n                                                                <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2023\/10\/blog-cover_kommissionierverfahren-03@2x.png\" alt=\"blog-cover_kommissionierverfahren-03@2x\" \/>\n                            <\/a>\n                            <div class=\"pw-blog-list-page-article-collection-item__meta\">\n                                <div class=\"pw-blog-list-page-article-collection-item__categories\">\n                                                                            <a class=\"pw-blog-list-page-article-collection-item__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                                                        <div class=\"pw-blog-list-page-article-collection-item__category-name\">\n                                                Versand                                            <\/div>\n                                        <\/a>\n                                                                    <\/div>\n                                <a class=\"pw-blog-list-page-article-collection-item__heading\" href=\"https:\/\/www.pickware.com\/de\/blog\/kommissionierverfahren\">\n                                    Kommissionierverfahren im \u00dcberblick                                <\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"l-flex__item\">\n                        <div class=\"pw-blog-list-page-article-collection-item\">\n                            <a class=\"pw-blog-list-page-article-collection-item__image\" href=\"https:\/\/www.pickware.com\/de\/blog\/versanddienstleister-im-vergleich\">\n                                                                <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/04\/opengraph-vergleich-versanddienstleister.png\" alt=\"opengraph-vergleich-versanddienstleister\" \/>\n                            <\/a>\n                            <div class=\"pw-blog-list-page-article-collection-item__meta\">\n                                <div class=\"pw-blog-list-page-article-collection-item__categories\">\n                                                                            <a class=\"pw-blog-list-page-article-collection-item__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                                                        <div class=\"pw-blog-list-page-article-collection-item__category-name\">\n                                                Versand                                            <\/div>\n                                        <\/a>\n                                                                    <\/div>\n                                <a class=\"pw-blog-list-page-article-collection-item__heading\" href=\"https:\/\/www.pickware.com\/de\/blog\/versanddienstleister-im-vergleich\">\n                                    Versanddienstleister im Vergleich \u2013 welcher Anbieter passt zu deinem Onlineshop?                                <\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"layout-space layout-space--article-page-level-1\"><\/div>\n\n\n\n<div class=\"wp-block-group blog-cta-footer has-background\" style=\"background-color:#ebf8fd\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<style>\n.blog-cta-footer img.teaser-detail-page-image__illustration {\n    margin-top: -26%;\n}\n@media (max-width: 768px){ \n.blog-cta-footer .teaser-detail-page-image .l-grid {\n    padding-bottom: 40px;\n    row-gap: 0;\n}\n}\n@media (min-width: 768px) and (max-width: 983px){ \n.blog-cta-footer .teaser-detail-page-image .l-grid {\n    padding-bottom: 40px;\n    row-gap: 0;\n}\n}\n<\/style>\n\n\n\n<div class=\"teaser-detail-page-image \">\n            <div class=\"teaser-detail-page-image__wallpaper\" style=\"background-image:url()\" title=\"\"><\/div>\n        <div class=\"l-container\">\n        <div class=\"l-grid\">\n            <div class=\"l-grid__content\">\n                <div>\n                    <div class=\"teaser-detail-page-image__eyebrow\">\n                        Pickware                    <\/div>\n                    <div class=\"teaser-detail-page-image__heading\">E-Commerce Made Easy<\/div>\n                <\/div>\n                <div class=\"teaser-detail-page-image__copy\"><\/div>\n                                    <div class=\"teaser-detail-page-image__list-heading\"><\/div>\n                    <ul class=\"teaser-detail-page-image__list\">\n                                                    <li>Alles im Blick mit unserer Warenwirtschaft<\/li>\n                                                    <li>Schnelle Lagerarbeit mit Barcodescannern<\/li>\n                                                    <li>Unser Kassensystem f\u00fcr dein Ladengesch\u00e4ft<\/li>\n                                                    <li>Exklusiv f\u00fcr Shopware und Shopify Onlineshops<\/li>\n                                            <\/ul>\n                                                    <div class=\"teaser-detail-page-image__button-group\">\n                                                    <a class=\"teaser-detail-page-image__button teaser-detail-page-image__button--order-600 \" href=\"https:\/\/www.pickware.com\/de\/deine-neue-schaltzentrale\" target=\"\">\n                                Mehr Erfahren                            <\/a>\n                                            <\/div>\n                            <\/div>\n            <div class=\"l-grid__image\">\n                <img decoding=\"async\" class=\"teaser-detail-page-image__illustration\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/04\/blog-footer-cta@2x.png\" alt=\"blog-footer-cta@2x\"\/>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#d8f2fc\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"layout-space layout-space--content-page-level-2\"><\/div>\n\n\n\n<div class=\"teaser-badge-section-small\">\n    <div class=\"l-container\">\n        <div class=\"l-grid\">\n            <div class=\"l-grid__content\">\n                                                                                <a href=\"https:\/\/omr.com\/de\/reviews\/product\/pickware\" target=\"_blank\" class=\"teaser-badge-section-small__item\">\n                                                        <img decoding=\"async\" class=\"teaser-badge-section-small__logo\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2023\/11\/omr-logo.svg\" alt=\"omr-logo\" \/>\n                            <div class=\"teaser-badge-section-small__info\">\n                                <div class=\"teaser-badge-section-small__text\">OMR Reviews<\/div>\n                                <div class=\"teaser-badge-section-small__rating\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><!--\n                                    --><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-half.svg\" \/><!--\n                                    -->                                <\/div>\n                            <\/div>\n                        <\/a>\n                                                                                                    <a href=\"https:\/\/store.shopware.com\/pickware-gmbh.html?p=1\" target=\"_blank\" class=\"teaser-badge-section-small__item\">\n                                                        <img decoding=\"async\" class=\"teaser-badge-section-small__logo\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2023\/11\/shopware-logo.svg\" alt=\"shopware-logo\" \/>\n                            <div class=\"teaser-badge-section-small__info\">\n                                <div class=\"teaser-badge-section-small__text\">Shopware Store<\/div>\n                                <div class=\"teaser-badge-section-small__rating\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><!--\n                                    --><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-half.svg\" \/><!--\n                                    -->                                <\/div>\n                            <\/div>\n                        <\/a>\n                                                                                                    <a href=\"https:\/\/apps.shopify.com\/pickware?locale=de&#038;st_source=autocomplete\" target=\"_blank\" class=\"teaser-badge-section-small__item\">\n                                                        <img decoding=\"async\" class=\"teaser-badge-section-small__logo\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2023\/11\/shopify-logo.svg\" alt=\"Die Shopify Warenwirtschaft mit Funktionen zu Rechnungen, Lagerverwaltung, Versand, Inventur, uvm.\" \/>\n                            <div class=\"teaser-badge-section-small__info\">\n                                <div class=\"teaser-badge-section-small__text\">Shopify App Store<\/div>\n                                <div class=\"teaser-badge-section-small__rating\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><!--\n                                    --><!--\n                                    -->                                <\/div>\n                            <\/div>\n                        <\/a>\n                                                                                                    <a href=\"https:\/\/www.google.com\/search?q=Pickware&#038;sca_esv=586315320&#038;biw=1515&#038;bih=1213&#038;ei=i9VpZdiBOtyF9u8PwMu_2AE&#038;ved=0ahUKEwiY89q1ou6CAxXcgv0HHcDlDxsQ4dUDCBA&#038;uact=5&#038;oq=Pickware&#038;gs_lp=Egxnd3Mtd2l6LXNlcnAiCFBpY2t3YXJlMhAQLhhDGK8BGMcBGIAEGIoFMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIFEAAYgAQyChAAGIAEGIoFGEMyBRAAGIAEMgUQABiABDIFEAAYgAQyHxAuGEMYrwEYxwEYgAQYigUYlwUY3AQY3gQY4ATYAQFIpwRQmwNYmwNwAXgBkAEAmAFUoAFUqgEBMbgBA8gBAPgBAcICChAAGEcY1gQYsAPiAwQYACBBiAYBkAYIugYGCAEQARgU&#038;sclient=gws-wiz-serp#lrd=0x47bd70906a000529:0x104efd320254440,1\" target=\"_blank\" class=\"teaser-badge-section-small__item\">\n                                                        <img decoding=\"async\" class=\"teaser-badge-section-small__logo\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2023\/11\/google-logo.svg\" alt=\"google-logo\" \/>\n                            <div class=\"teaser-badge-section-small__info\">\n                                <div class=\"teaser-badge-section-small__text\">Google Rezensionen<\/div>\n                                <div class=\"teaser-badge-section-small__rating\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-full.svg\" \/><!--\n                                    --><img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/modules\/teaser\/badge-section-small\/assets\/star-half.svg\" \/><!--\n                                    -->                                <\/div>\n                            <\/div>\n                        <\/a>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"layout-space 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