{"id":47668,"date":"2026-05-05T13:27:48","date_gmt":"2026-05-05T11:27:48","guid":{"rendered":"https:\/\/www.pickware.com\/?p=47668"},"modified":"2026-05-05T13:55:18","modified_gmt":"2026-05-05T11:55:18","slug":"unified-commerce-bei-dr-hauschka-mit-pickware-pos-auf-tour","status":"publish","type":"post","link":"https:\/\/www.pickware.com\/de\/blog\/unified-commerce-bei-dr-hauschka-mit-pickware-pos-auf-tour","title":{"rendered":"Unified Commerce bei Dr. Hauschka: Mit Pickware POS auf Tour"},"content":{"rendered":"\n<div class=\"pw-blog-article-page-header\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-article-page-header__heading\">\n            Pickware Blog        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"pw-blog-menu-desktop\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-desktop__wrapper\">\n            <div class=\"pw-blog-menu-desktop__items\">\n                <a class=\"pw-blog-menu-desktop__home\" href=\"https:\/\/www.pickware.com\/de\/blog\">\n                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__home-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/home-pw600.svg\" \/>\n                <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">News<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item pw-blog-menu-desktop__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kundenstorys<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Warenwirtschaft<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Lager<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Versand<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Kassensystem<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">E-Commerce<\/div>\n                    <\/a>\n                                    <a class=\"pw-blog-menu-desktop__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                                <div class=\"pw-blog-menu-desktop__item-name\">Rechtliches<\/div>\n                    <\/a>\n                \n                <div class=\"pw-blog-menu-desktop__other-items-item\">\n                    <div class=\"pw-blog-menu-desktop__item-name\">\n                                            <\/div>\n                    <div class=\"pw-blog-menu-desktop__other-items-wrapper pw-blog-menu-desktop__other-items-wrapper--hidden\">\n                        <div class=\"pw-blog-menu-desktop__other-items-arrow\"><\/div>\n                        <div 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data-search-page-link=\"https:\/\/www.pickware.com\/de\/blog\/suche\">\n            <input class=\"pw-blog-menu-desktop__search-bar\" placeholder=\"Beitr\u00e4ge durchsuchen\" value=\"\" \/>\n            <button class=\" pw-blog-menu-desktop__search-button\" type=\"submit\">\n                <span class=\"pw-blog-menu-desktop__search-button-content\">\n                    Suchen                    <img decoding=\"async\" class=\"pw-blog-menu-desktop__search-button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search.svg\">\n                <\/span>\n            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n\n<div class=\"pw-blog-menu-mobile\">\n    <div class=\"l-container\">\n        <div class=\"pw-blog-menu-mobile__wrapper\">\n            <div class=\"pw-blog-menu-mobile__category-text\">\n                Kategorie            <\/div>\n            <div class=\"pw-blog-menu-mobile__icons\">\n                <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__show-menu-icon\">\n                    <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/chevron-down-pw600.svg\" \/>\n                <\/div>\n                <div class=\"pw-blog-menu-mobile__icon-separator\"><\/div>\n                <div class=\"pw-blog-menu-mobile__search-and-close-icon\">\n                    <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__search-icon \">\n                        <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/search-pw600.svg\" \/>\n                    <\/div>\n                    <div class=\"pw-blog-menu-mobile__icon pw-blog-menu-mobile__close-icon u-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/close\/pw600.svg\" \/>\n                 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class=\"pw-blog-menu-mobile__item pw-blog-menu-mobile__item--active\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kundenstorys<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/warenwirtschaft\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Warenwirtschaft<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Lager<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Versand<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/kassensystem\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Kassensystem<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/e-commerce\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">E-Commerce<\/div>\n                <\/a>\n                            <a class=\"pw-blog-menu-mobile__item \" href=\"https:\/\/www.pickware.com\/de\/blog\/rechtliches\">\n                                        <div class=\"pw-blog-menu-mobile__item-name\">Rechtliches<\/div>\n                <\/a>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n.blog-teaser-bild .teaser-icon,\n.wp-block-image img,\n.blog-highlight,\n.pw-blog-article-page-highlight-text__content {\n    border-radius: 16px;\n}\n<\/style>\n\n\n\n<div class=\"pw-blog-article-page-hero\">\n    <div class=\"pw-blog-article-page-hero__background\">\n        <div class=\"l-container\">\n            <div class=\"l-grid\">\n                <div class=\"l-grid__content\">\n                    <div class=\"pw-blog-article-page-hero__categories-and-date\">\n                        <div class=\"pw-blog-article-page-hero__categories\">\n                                                            <a class=\"pw-blog-article-page-hero__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">\n                                                                            <img decoding=\"async\" class=\"pw-blog-article-page-hero__category-icon\" src=\"\" alt=\"\" \/>\n                                                                        <div class=\"pw-blog-article-page-hero__category-name\">\n                                        Kundenstorys                                    <\/div>\n                                <\/a>\n                                                    <\/div>\n                        <span class=\"pw-blog-article-page-hero__date-separator\">|<\/span>\n                        <span>05.05.2026<\/span>\n                    <\/div>\n                    <h1 class=\"pw-blog-article-page-hero__heading\">Unified Commerce bei Dr. Hauschka: Mit Pickware POS auf Tour<\/h1>\n                <\/div>\n                <div class=\"l-grid__image\">\n                                        <img decoding=\"async\" class=\"pw-blog-article-page-hero__image\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer02.jpg\" alt=\"DrHauschkaTrailer02\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n.blog-teaser-bild .teaser-icon,\n.wp-block-image img,\n.blog-highlight,\n.pw-blog-article-page-highlight-text__content {\n    border-radius: 16px;\n}\n.pw-blog-article-page-image-embedded__image-and-caption {\n    max-width: 174px;\n}\n<\/style>\n\n\n\n<div class=\"pw-blog-sidebar\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n            \n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__body\">\n    <div>\n        \n\n<h2 class=\"wp-block-heading\">DER TRAILER IST KEIN GIMMICK: Wie Dr. Hauschka Unified Commerce auf die Stra\u00dfe bringt<\/h2>\n\n\n\n<p>Naturkosmetik im Drogerieregal kennen viele. Naturkosmetik im Airstream neben einem iPad-Kassensystem ist neu. <a href=\"https:\/\/www.drhauschka.de\/\">Dr. Hauschka<\/a> verkauft \u00fcber drei eigene Direct-to-Consumer-Kan\u00e4le plus klassischen Handel und hat sich dabei ganz dem Unified Commerce versprochen.<\/p>\n\n\n\n<!--\n  Pickware Hero-Metriken \u2014 Kundenstory Dr. Hauschka\n  Drop-in-f\u00e4hig: Einfach in den Blog-Editor (HTML-Modus) einf\u00fcgen.\n  Alle Klassen sind mit \"pw-hero-metrics-\" geprefixt \u2192 keine Konflikte mit Site-Styles.\n  Mobile-responsive: stackt auf kleinen Screens automatisch.\n-->\n\n<div class=\"pw-hero-metrics-block\">\n  <div class=\"pw-hero-metrics-grid\">\n\n    <div class=\"pw-hero-metrics-card\">\n      <div class=\"pw-hero-metrics-number\">\n        <span class=\"pw-hero-metrics-num-main\">3<\/span>\n        <span class=\"pw-hero-metrics-num-arrow\">\u2192<\/span>\n        <span class=\"pw-hero-metrics-num-main\">1<\/span>\n      <\/div>\n      <div class=\"pw-hero-metrics-label\">Verkaufskan\u00e4le, ein System<\/div>\n      <div class=\"pw-hero-metrics-sub\">Webshop \u00b7 Kosmetiksalon \u00b7 Airstream<\/div>\n    <\/div>\n\n    <div class=\"pw-hero-metrics-card\">\n      <div class=\"pw-hero-metrics-number\">\n        <span class=\"pw-hero-metrics-num-prefix\">&lt;<\/span>\n        <span class=\"pw-hero-metrics-num-main\">1<\/span>\n        <span class=\"pw-hero-metrics-num-suffix\">%<\/span>\n      <\/div>\n      <div class=\"pw-hero-metrics-label\">Retourenquote<\/div>\n      <div class=\"pw-hero-metrics-sub\">kanal\u00fcbergreifend<\/div>\n    <\/div>\n\n    <div class=\"pw-hero-metrics-card\">\n      <div class=\"pw-hero-metrics-number\">\n        <span class=\"pw-hero-metrics-num-prefix\">~<\/span>\n        <span class=\"pw-hero-metrics-num-main\">0<\/span>\n        <span class=\"pw-hero-metrics-num-suffix\">%<\/span>\n      <\/div>\n      <div class=\"pw-hero-metrics-label\">Pickfehler<\/div>\n      <div class=\"pw-hero-metrics-sub\">durch mobile Barcodescanner<\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n<style>\n  .pw-hero-metrics-block {\n    background: #1a1535;\n    background-image:\n      radial-gradient(circle at 15% 20%, rgba(167, 139, 250, 0.18) 0%, transparent 45%),\n      radial-gradient(circle at 85% 80%, rgba(244, 114, 182, 0.10) 0%, transparent 50%);\n    border-radius: 24px;\n    padding: 20px 32px;\n    margin: 32px 0;\n    color: #ffffff;\n    font-family: -apple-system, BlinkMacSystemFont, \"Inter\", \"Helvetica Neue\", Arial, sans-serif;\n    box-sizing: border-box;\n  }\n\n  .pw-hero-metrics-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 32px;\n    align-items: stretch;\n    max-width: 1100px;\n    margin: 0 auto;\n  }\n\n  .pw-hero-metrics-card {\n    text-align: center;\n    padding: 4px 8px;\n    position: relative;\n  }\n\n  .pw-hero-metrics-card + .pw-hero-metrics-card::before {\n    content: \"\";\n    position: absolute;\n   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     rgba(255, 255, 255, 0.18) 50%,\n        transparent 100%\n      );\n    }\n    .pw-hero-metrics-number {\n      font-size: 80px;\n    }\n  }\n<\/style>\n\n\n\n<div class=\"pw-blog-legacy-article-page-quote\">\n    <div class=\"l-flex\">\n        <div>\n                        <img decoding=\"async\" class=\"pw-blog-legacy-article-page-quote__icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/quote-pw600.svg\" alt=\"quote-pw600\">\n            <div class=\"pw-blog-legacy-article-page-quote__border\"><\/div>\n        <\/div>\n        <div class=\"pw-blog-legacy-article-page-quote__content\">\n            <img decoding=\"async\" class=\"pw-blog-legacy-article-page-quote__image pw-blog-legacy-article-page-quote__image--align-left pw-blog-legacy-article-page-quote__image--size-30 pw-blog-legacy-article-page-quote__image--size-small-30\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/Portrait_Bastian-2.svg\" alt=\"Portrait_Bastian-2\">\n            <div>\n                \n\n<p><\/p>\n\n\n\n<p>&#8222;<em><em><em><em>Der Trailer ist nicht nur Marketing. Er ist eine vollwertige Filiale \u2013 nur eben mit vier R\u00e4dern drunter.<\/em><\/em><\/em>\u201c<\/em><br><strong>Bastian Br\u00e4ndle, E-Commerce Manager bei Dr. Hauschka&nbsp;<\/strong><br><\/p>\n\n\n            <\/div>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Drei Touchpoints, ein System<\/h2>\n\n\n\n<p>Was das in der Praxis bedeutet: Wenn jemand im <strong>Kosmetiksalon<\/strong> in Bad Boll eine Creme kauft, sinkt der Bestand im Onlineshop in Echtzeit. Wenn jemand online einen Gutschein bekommt, kann er vor Ort eingel\u00f6st werden \u2013 im Salon oder direkt im Onlineshop. Die Bestellhistorie oder das Treueprogramm der Kunden im Salon sind f\u00fcr alle Mitarbeitenden an der Kasse einsehbar.<\/p>\n\n\n\n<p>Der Salon (2025 am Hauptsitz in Bad Boll er\u00f6ffnet) ist der station\u00e4re Anker des D2C-Setups. Er spielt nach denselben Regeln wie der Onlineshop: ein Kundenkonto, ein Preis, derselbe Bestand. Ohne Extra-Datenbank f\u00fcr den Store, ohne manuelle Abgleiche am Abend. Und dann gibt es da noch den dritten Kanal. Den, der die Story spannend macht.<\/p>\n\n\n\n<div class=\"wp-block-group blog-teaser-bild dark\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"teaser-icon\">\n    <div class=\"l-container\">\n        <div class=\"l-flex\">\n                            <div class=\"teaser-icon__item\">\n                                        <img decoding=\"async\" class=\"teaser-icon__icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/Webinar_Box_Grafik-1.png\" alt=\"Webinar_Box_Grafik-1\"\/>\n                    <div class=\"teaser-icon__content\">\n                        <div class=\"teaser-icon__heading\">Du verkaufst \u00fcber mehr als einen Kanal?<\/div>\n                        <div class=\"teaser-icon__copy\"><p>Dann ist dieses Webinar f\u00fcr dich. Bastian Br\u00e4ndle (Dr. Hauschka) zeigt mit Marvin Schneemann (Pickware), wie Unified Commerce mit Shopware 6 und Pickware in der Praxis aussieht \u2013 inkl. Setup-Tipps und Q&amp;A. 21. Mai, 11 Uhr.<\/p>\n<\/div>\n                                                    <a class=\"teaser-icon__button \" href=\"https:\/\/www.shopware.com\/de\/wissen\/webinare\/commerce-ueber-den-onlineshop-hinaus-unified-operations-mit-shopware-und-pickware-am-beispiel-dr-hauschka\/?utm_campaign=2026_de_partner_pickware&#038;utm_source=pickware&#038;utm_medium=partner&#038;utm_content=webinar_drhauschka_pickware\" target=\"_blank\">Kostenlos zum Webinar anmelden<\/a>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n.dark .teaser-icon__heading {\n    color: #fff;\n}\n.dark p {\n    color: #fff;\n}\n.blog-teaser-bild p a {\n    margin-top: 8px;\n    display: inline-block;\n}\n.blog-teaser-bild .teaser-icon__content {\n    padding: 40px 40px 40px 0;\n}\n.blog-teaser-bild .teaser-icon__item {\n    margin-right: 0 !important;\n    display: flex;\n    align-items: center;\n}\n.blog-teaser-bild .teaser-icon__icon {\n    height: auto;\n    width: 175px;\n}\n.dark .teaser-icon {\n    position: relative;\n    margin: 12px 0 28px 0;\n    background-color: #010645 !important;\n    padding: 0px;\n}\n.blog-teaser-bild .teaser-icon .l-container {\n    width: 100%;\n    padding: 0;\n}\n.blog-teaser-bild  img.teaser-icon__icon {\n    padding: 24px 0px 24px 32px;\n}\n@media (max-width: 983px){\n.blog-teaser-bild .teaser-icon__item {\n    align-items: flex-start;\n}\n.blog-teaser-bild img.teaser-icon__icon {\n    padding: 32px 32px 0px 32px;\n}\n.blog-teaser-bild .teaser-icon__content {\n    padding: 0 32px 32px 32px;\n}\n}\n@media (max-width: 767px){\n.blog-teaser-bild .teaser-icon .l-container::before {\n    position: absolute;\n    height: 100%;\n    width: 100vw;\n    top: 0;\n    left: 50%;\n    z-index: -10;\n    transform: translateX(-50%);\n    background-color: #ebf8fd;\n    content: \"\";\n}\n.blog-teaser-bild .teaser-icon__item {\n    flex-direction: column;\n}\n.teaser-icon__item:nth-child(1) {\n    margin-bottom: 0;\n}\n.blog-teaser-bild img.teaser-icon__icon {\n    padding: 32px 0 0 0;\n}\n.blog-teaser-bild .teaser-icon__content {\n    padding: 0 0 32px 0;\n}\n}\n<\/style>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Das ungew\u00f6hnliche Detail: Ein Airstream, der die Marke ins Rollen bringt<\/strong><\/h2>\n\n\n\n<p>Viele Marken fahren mit einem Promo-Stand zur Messe. Dr. Hauschka f\u00e4hrt mit einem restaurierten <strong>Airstream<\/strong> vor, diesem silbrig-gl\u00e4nzenden Kult-Wohnwagen aus dem Film. 35 m\u00b2 Innenraum, ausgebaut mit Holz, Sisal und Wolle. Kein Pop-up-Feeling, sondern ein mobiler Kosmetiksalon mit Substanz.<\/p>\n\n\n\n<p>Damit tourt die Marke durch Deutschland und Europa. An Bord: Naturkosmetik und Make-up-Expertinnen und Experten, Behandlungen, Beratung, Chill-Zones und einer Pickware-Kasse, die technisch exakt das kann, was auch die Kasse im Kosmetiksalon in Bad Boll leistet.<\/p>\n\n\n\n<p>Und genau hier wird&#8217;s interessant. Der Airstream ist der Hingucker. Pickware POS ist der Grund, warum das Ganze kein Schatten-Setup ist.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer06-1024x682.jpg\" alt=\"\" class=\"wp-image-47691\" srcset=\"https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer06-1024x682.jpg 1024w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer06-300x200.jpg 300w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer06-768x512.jpg 768w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer06-1536x1023.jpg 1536w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer06.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Was das Regal nicht zeigt, zeigt das System<\/strong><br><br>Der Trailer tr\u00e4gt eine kuratierte Auswahl. Oft Neuheiten, die dort exklusiv vor dem offiziellen Handelsstart erlebbar sind. Dazu thematische Aktionsware, passend zur jeweiligen Tour. Ein Teil des Gesamtsortiments.<\/p>\n\n\n\n<p>Und trotzdem kaufen Kundinnen und Kunden am Tresen alles, was Dr. Hauschka im Programm hat. Rund 300 Artikel. Was vor Ort im Regal steht, geht direkt mit. Was fehlt, bestellt das Team \u00fcber Pickware POS aus dem Zentrallager in Bad Boll \u2013 ein Bezahlvorgang, eine Best\u00e4tigungs-Mail, Versand mit Trackingcode. F\u00fcr Kundinnen und Kunden ist das <strong>ein<\/strong> Kauf. Kein \u201ebestell das bitte nochmal zu Hause im Onlineshop&#8220;.<\/p>\n\n\n\n<p><strong>Ein Filial\u00e4quivalent auf vier R\u00e4dern<\/strong><br><br>Kundenkonten werden also live erkannt. Rabatte und Gutscheine aus dem Newsletter werden direkt am POS eingel\u00f6st. Best\u00e4nde aktualisieren sich in Echtzeit an zwei Stellen gleichzeitig: Im Trailer-Bestand f\u00fcr das mitgenommene Produkt und im Onlineshop-Bestand f\u00fcr das verschickte. Die Preise greifen exakt so wie online, da sie zentral in Shopware 6 gepflegt sind.<\/p>\n\n\n\n<div class=\"pw-blog-article-page-content-quote\">\n    <div class=\"l-flex\">\n        <div>\n            <div class=\"pw-blog-article-page-content-quote__icon\"><\/div>\n            <div class=\"pw-blog-article-page-content-quote__border\"><\/div>\n        <\/div>\n        <div class=\"pw-blog-article-page-content-quote__content\">\n                        <div class=\"pw-blog-article-page-content-quote__quote\">\n                \n\n<p>&#8222;Der Trailer sieht aus wie eine rollende Markenb\u00fchne. Technisch ist er eine vollwertige Filiale. Genau das ist Unified Commerce.\u201c<\/p>\n\n\n\n<p><strong>Bastian Br\u00e4ndle, E-Commerce Manager bei Dr. Hauschka<\/strong><\/p>\n\n\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ein Kauf im Trailer, 7 Schritte im Hintergrund<\/strong><\/h2>\n\n\n\n<p>Damit klar wird, was \u201eUnified Commerce&#8220; operativ bedeutet, hier der Prozess an einem ganz normalen Messetag. Eine Kundin kauft im Trailer:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Erkennung:<\/strong> Die Kundin ist bereits Online-Kundin. Ihr Kundenkonto ist im System mit Bestellhistorie und Treueprogramm verkn\u00fcpft.<\/li>\n\n\n\n<li><strong>Aktion einl\u00f6sen:<\/strong> Sie hat einen Gutschein aus dem Newsletter. Er wird am POS eingetippt, der Rabatt abgezogen. Keine separate Datenbank, kein Nachpflegen.<\/li>\n\n\n\n<li><strong>Sortimentsgriff:<\/strong> Das vor Ort verf\u00fcgbare Produkt nimmt sie direkt mit. Ein Serum, das nicht im Trailer vorr\u00e4tig ist, bestellt sie \u00fcber die Kasse aus dem Onlineshop-Bestand.<\/li>\n\n\n\n<li><strong>Bezahlung:<\/strong> Karte, Barzahlung, was immer sie dabei hat. Der Beleg wird per Bondrucker gedruckt oder digital versendet.<\/li>\n\n\n\n<li><strong>Bestandsanpassung in Echtzeit:<\/strong> Im gleichen Moment sinkt der Bestand an zwei Stellen: Trailer-Bestand f\u00fcr das mitgenommene Produkt, Onlineshop-Bestand f\u00fcr das nach Hause geschickte.<\/li>\n\n\n\n<li><strong>Lager-Workflow:<\/strong> In Bad Boll sehen die Lager-Mitarbeitenden die Bestellung sofort in der Pickware WMS-App, picken per Barcodescanner, packen und \u00fcbergeben an den Versanddienstleister.<\/li>\n\n\n\n<li><strong>Kundenkommunikation:<\/strong> Die Kundin bekommt eine Bestell- und Versandbest\u00e4tigung mit Trackingcode. Einkauf und Online-Bestellung liegen beide in ihrem Kundenkonto \u2013 transparent nachvollziehbar.<\/li>\n<\/ol>\n\n\n\n<p>Sieben Schritte, ein System. Ohne verbundene Infrastruktur w\u00e4ren das drei Systeme, zwei manuelle Abgleiche und mindestens eine Fehlerquelle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer02-1024x682.jpg\" alt=\"\" class=\"wp-image-47683\" srcset=\"https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer02-1024x682.jpg 1024w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer02-300x200.jpg 300w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer02-768x512.jpg 768w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer02-1536x1023.jpg 1536w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer02.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"pw-blog-article-page-content-quote\">\n    <div class=\"l-flex\">\n        <div>\n            <div class=\"pw-blog-article-page-content-quote__icon\"><\/div>\n            <div class=\"pw-blog-article-page-content-quote__border\"><\/div>\n        <\/div>\n        <div class=\"pw-blog-article-page-content-quote__content\">\n                        <div class=\"pw-blog-article-page-content-quote__quote\">\n                \n\n<p>&#8222;<em><em><em>Unified Commerce hei\u00dft f\u00fcr uns: Egal, ob jemand online bestellt, im Kosmetiksalon vorbeikommt oder auf einer Messe am Trailer steht \u2013 es ist derselbe Account, derselbe Preis, derselbe Bestand. Ein System dahinter, auf das wir uns verlassen k\u00f6nnen.<\/em><\/em><\/em>\u201c<\/p>\n\n\n\n<p><strong>Bastian Br\u00e4ndle, E-Commerce Manager bei Dr. Hauschka<\/strong><\/p>\n\n\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Retouren, Kundendaten, Pickfehler: die echten Zahlen<\/strong><\/h2>\n\n\n\n<p>Die Retourenquote liegt bei Dr. Hauschka bei <strong>unter 1 %<\/strong>. Die Pickfehlerquote ist praktisch null, was auch der Grund ist, warum Retouren so selten passieren. Wenn doch jemand etwas zur\u00fcckschicken m\u00f6chte, l\u00e4uft das online \u00fcber ein Retourenportal, das direkt in Pickware erfasst. Eine R\u00fcckgabe im Trailer w\u00e4re technisch m\u00f6glich, kommt aber in der Praxis kaum vor.<\/p>\n\n\n\n<p>Ein weiteres Detail: Preise, Rabatte und Gutscheine werden zentral in Shopware 6 gepflegt und greifen an jedem Touchpoint. Was das Team im Backend einmal anlegt, gilt online, im Salon und im Trailer.<\/p>\n\n\n\n<div class=\"pw-blog-article-page-content-quote\">\n    <div class=\"l-flex\">\n        <div>\n            <div class=\"pw-blog-article-page-content-quote__icon\"><\/div>\n            <div class=\"pw-blog-article-page-content-quote__border\"><\/div>\n        <\/div>\n        <div class=\"pw-blog-article-page-content-quote__content\">\n                        <div class=\"pw-blog-article-page-content-quote__quote\">\n                \n\n<p>&#8222;<em>Durch die saubere Verkn\u00fcpfung zwischen Shopware und Pickware greifen Rabatte, Gutscheine und Treuepunkte kanal\u00fcbergreifend \u2013 ohne dass wir irgendwo doppelt pflegen m\u00fcssen. Das w\u00e4re ohne ein System, das alles verbindet, schlicht nicht m\u00f6glich.<\/em>\u201c<\/p>\n\n\n\n<p><strong>Bastian Br\u00e4ndle, E-Commerce Manager bei Dr. Hauschka<\/strong><\/p>\n\n\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer05_Kosmetiksalon_Kasse-1024x768.jpg\" alt=\"\" class=\"wp-image-47689\" style=\"width:778px;height:auto\" srcset=\"https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer05_Kosmetiksalon_Kasse-1024x768.jpg 1024w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer05_Kosmetiksalon_Kasse-300x225.jpg 300w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer05_Kosmetiksalon_Kasse-768x576.jpg 768w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer05_Kosmetiksalon_Kasse-1536x1152.jpg 1536w, https:\/\/www.pickware.com\/app\/uploads\/2026\/05\/DrHauschkaTrailer05_Kosmetiksalon_Kasse.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Partnerschaft since 2018, gewachsen mit dem Setup<\/strong><\/h2>\n\n\n\n<p>Dr. Hauschka gibt Pickware aktiv Feedback in die Produktentwicklung. Themen wie <strong>Multilager<\/strong> oder die Unterst\u00fctzung von <strong>Chargen und MHD<\/strong> (Mindesthaltbarkeitsdatum) sind unter anderem aus dem Austausch mit dem Dr. Hauschka-Team in die Pickware-Weiterentwicklung eingeflossen. Ein System, das mit dem Kunden w\u00e4chst, statt ihn in Features zu zwingen, die nicht g\u00e4nzlich passen.<\/p>\n\n\n\n<p>Dr. Hauschka setzt bereits seit 2018 auf Shopware und Pickware \u2013 damals noch auf Shopware 5. Der Wechsel auf Shopware 6 kam 2025, zusammen mit der Er\u00f6ffnung des Kosmetiksalons am Hauptsitz.&nbsp;<\/p>\n\n\n\n<p>\u201eDie Lizenzmodelle von Pickware sind skalierbar aufgebaut. Wir k\u00f6nnen Kassen und Ger\u00e4te genau dann erg\u00e4nzen, wenn wir sie brauchen. Das passt zu einem Setup, das \u00fcber die Jahre gewachsen ist und auch weiter wachsen wird&#8220;, so Bastian. Der n\u00e4chste Verkaufskanal kann kommen. Der Weg ist offen, weil das System offen ist.<\/p>\n\n\n\n<div class=\"wp-block-group blog-zahlen\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<style>\n.blog-zahlen .pw-blog-article-page-highlight-text__heading {\n    font-size: 16px;\n    line-height: 24px;\n    color: #788b9c;\n}\n.blog-zahlen .pw-blog-article-page-highlight-text__icon-and-eyebrow {\n    display: none;\n}\n.blog-zahlen .pw-blog-article-page-highlight-text__content {\n    background-color: #f5f5f5;\n}\n@media (max-width: 767px) {\n    .blog-zahlen .pw-blog-article-page-highlight-text__background {\n        background-color: #f5f5f5;\n    }\n}\n<\/style>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dr. Hauschka im \u00dcberblick<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website: <\/strong><a href=\"https:\/\/www.drhauschka.de\/\">drhauschka.de<\/a><\/li>\n\n\n\n<li><strong>Branche:<\/strong> Naturkosmetik<\/li>\n\n\n\n<li><strong>Firmensitz:<\/strong> Bad Boll<\/li>\n\n\n\n<li><strong>Shopsystem:<\/strong> Shopware 6 (zuvor Shopware 5, seit 2018)<\/li>\n\n\n\n<li><strong>Verkaufskan\u00e4le:<\/strong> Onlineshop DE &amp; AT, Airstream-Trailer, Kosmetiksalon Bad Boll (+ Handelsvertrieb)<\/li>\n\n\n\n<li><strong>Artikel im Sortiment:<\/strong> ca. 300<\/li>\n\n\n\n<li><strong>Mitarbeitende:<\/strong> ca. 1.000<\/li>\n\n\n\n<li><strong>Pickware ERP<\/strong><\/li>\n\n\n\n<li><strong>Pickware WMS:<\/strong> 2 Lizenzen<\/li>\n\n\n\n<li><strong>Pickware POS:<\/strong> 2 Lizenzen<\/li>\n\n\n\n<li><strong>Pickware-Kunde seit:<\/strong> 2018<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group blog-zahlen\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<style>\n.blog-zahlen .pw-blog-article-page-highlight-text__heading {\n    font-size: 16px;\n    line-height: 24px;\n    color: #788b9c;\n}\n.blog-zahlen .pw-blog-article-page-highlight-text__icon-and-eyebrow {\n    display: none;\n}\n.blog-zahlen .pw-blog-article-page-highlight-text__content {\n    background-color: #f5f5f5;\n}\n@media (max-width: 767px) {\n    .blog-zahlen .pw-blog-article-page-highlight-text__background {\n        background-color: #f5f5f5;\n    }\n}\n<\/style>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Was Unified Commerce f\u00fcr dich bedeuten kann<\/strong><\/h2>\n\n\n\n<p>Du arbeitest gerade an einem eigenen oder neuen Verkaufskanal neben dem Onlineshop? Du \u00fcberlegst, ob ein Pop-up, ein Ladengesch\u00e4ft oder ein Eventformat Teil deiner Marke sein sollte? Dann schau dir an, wie Pickware ERP, <a href=\"https:\/\/www.pickware.com\/de\/lagerverwaltung\">WMS<\/a> und <a href=\"https:\/\/www.pickware.com\/de\/pos\">POS<\/a> zusammen mit Shopware arbeiten.<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/www.pickware.com\/de\"><strong>Kostenlose Live-Demo buchen<\/strong><\/a><\/p>\n\n\n\n<p>Weitere Best-Practice-Beispiele findest du in unseren bisherigen Pickware <a href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\">Kundenstorys<\/a>.<\/p>\n\n\n\n<div class=\"pw-blog-article-page-highlight-text\">\n    <div class=\"pw-blog-article-page-highlight-text__background\"><\/div>\n    <div class=\"pw-blog-article-page-highlight-text__content\">\n        <div class=\"pw-blog-article-page-highlight-text__icon-and-eyebrow\">\n                        <div class=\"pw-blog-article-page-highlight-text__eyebrow\">\n                Entdecke Pickware            <\/div>\n        <\/div>\n        <div class=\"pw-blog-article-page-highlight-text__heading\">\n            Du m\u00f6chtest ebenfalls mit deinem Onlineshop durchstarten?        <\/div>\n        <div class=\"pw-blog-article-page-highlight-text__copy\">\n            <p>Erlebe die Funktionen rund um Lagerverwaltung, Einkauf und Versand live! Buche jetzt deine pers\u00f6nliche Demo und stelle uns deine Fragen zu Pickware. Gerne kannst du auch eigenst\u00e4ndig loslegen und Pickware 30 Tage kostenlos testen.<\/p>\n        <\/div>\n                    <div class=\"pw-blog-article-page-highlight-text__button-group\">\n                                                            <a class=\"pw-blog-article-page-highlight-text__button pw-blog-article-page-highlight-text__button--order-600 \" href=\"\/de\/live-demo\" target=\"\">\n                            Live-Demo buchen                        <\/a>\n                                                                                <a class=\"pw-blog-article-page-highlight-text__button pw-blog-article-page-highlight-text__button--order-500 \" href=\"#open-onboarding-overlay\" target=\"\">\n                            Jetzt testen                        <\/a>\n                                                <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"pw-article-page-teaser-end\">\n    <div class=\"l-flex\">\n        <a class=\"pw-article-page-teaser-end__button\" href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstorys\" target=\"\">\n            <img decoding=\"async\" class=\"pw-article-page-teaser-end__button-icon\" src=\"https:\/\/www.pickware.com\/app\/themes\/pickware-theme\/dist\/static\/icons\/interface\/arrow-left\/white.svg\" \/>\n            Zur \u00dcbersicht        <\/a>\n        <div class=\"pw-article-page-teaser-end__social-media-share\">\n            <div class=\"pw-article-page-teaser-end__share-text\">Teilen<\/div>\n            <div class=\"pw-article-page-teaser-end__social-media-items\">\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F47668\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                                        <img decoding=\"async\" class=\"pw-article-page-teaser-end__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-FB.svg\" alt=\"blog-icon-FB\" \/>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a href=\"https:\/\/www.twitter.com\/share?url=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F47668\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                                        <img decoding=\"async\" class=\"pw-article-page-teaser-end__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-x.svg\" alt=\"blog-icon-x\" \/>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"pw-article-page-teaser-end__social-media-item\">\n                        <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.pickware.com%2Fde%2Fwp-json%2Fwp%2Fv2%2Fposts%2F47668\" target=\"_blank\" class=\"gtm-share-social-media\">\n                                                        <img decoding=\"async\" class=\"pw-article-page-teaser-end__social-media-item-icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-li.svg\" alt=\"blog-icon-li\" \/>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-sidebar-container pw-blog-sidebar__sidebar\">\n    <div>\n        \n\n<style>\n.blog-sidebar-teaser-image {\n    margin-bottom: 40px;\n}\n<\/style>\n\n\n\n<div class=\"blog-sidebar-teaser-image blog-sidebar-teaser-image--image-size-big\">\n            <a href=\"https:\/\/www.pickware.com\/de\/deine-neue-schaltzentrale\" target=\"\" class=\"\">\n            <div class=\"blog-sidebar-teaser-image__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/04\/blog-sidebar-erp-wms-l@2x.png\" alt=\"blog-sidebar-erp-wms-l@2x\" \/>\n                            <img decoding=\"async\" class=\"blog-sidebar-teaser-image__hover-image\" src=\"\" alt=\"\"\/>\n                    <\/div>\n        <div class=\"blog-sidebar-teaser-image__text\">\n            <div class=\"blog-sidebar-teaser-image__icon-and-eyebrow\">\n                                <div class=\"blog-sidebar-teaser-image__eyebrow\">Pickware ERP &#038; WMS<\/div>\n            <\/div>\n            <div class=\"blog-sidebar-teaser-image__heading\">Deine Warenwirtschaft mit mobilen Barcodescannern f\u00fcr dein Lager<\/div>\n        <\/div>\n    <\/a>\n<\/div>\n\n\n\n<div class=\"blog-sidebar-teaser-image blog-sidebar-teaser-image--image-size-small\">\n            <a href=\"https:\/\/www.pickware.com\/de\/blog\/permanente-inventur\" target=\"\" class=\"\">\n            <div class=\"blog-sidebar-teaser-image__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/04\/blog-sidebar-lagerkennzahlen@1.5x.png\" alt=\"blog-sidebar-lagerkennzahlen@1.5x\" \/>\n                            <img decoding=\"async\" class=\"blog-sidebar-teaser-image__hover-image\" src=\"\" alt=\"\"\/>\n                    <\/div>\n        <div class=\"blog-sidebar-teaser-image__text\">\n            <div class=\"blog-sidebar-teaser-image__icon-and-eyebrow\">\n                                <div class=\"blog-sidebar-teaser-image__eyebrow\">Lager<\/div>\n            <\/div>\n            <div class=\"blog-sidebar-teaser-image__heading\">Gr\u00fcnde f\u00fcr eine permanente Inventur <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-group sidebar-sticky\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<style>\n.pw-blog-sidebar-container.pw-blog-sidebar__sidebar div:only-child {\n    height: 100%;\n}\n.sidebar-sticky {\n    position: sticky;\n    top: 128px;\n}\n<\/style>\n\n\n\n<div class=\"blog-sidebar-teaser-image blog-sidebar-teaser-image--image-size-small\">\n            <a href=\"https:\/\/www.pickware.com\/de\/blog\/kundenstory-sailfish\" target=\"\" class=\"\">\n            <div class=\"blog-sidebar-teaser-image__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/05\/blog-sidebar-sailfish@1.5x.png\" alt=\"blog-sidebar-sailfish@1.5x\" \/>\n                            <img decoding=\"async\" class=\"blog-sidebar-teaser-image__hover-image\" src=\"\" alt=\"\"\/>\n                    <\/div>\n        <div class=\"blog-sidebar-teaser-image__text\">\n            <div class=\"blog-sidebar-teaser-image__icon-and-eyebrow\">\n                                <div class=\"blog-sidebar-teaser-image__eyebrow\">Kundenstory: sailfish<\/div>\n            <\/div>\n            <div class=\"blog-sidebar-teaser-image__heading\">Den manuellen Aufwand im Lager minimieren<\/div>\n        <\/div>\n    <\/a>\n<\/div>\n\n\n\n<div class=\"blog-sidebar-teaser-image blog-sidebar-teaser-image--image-size-small\">\n            <a href=\"https:\/\/www.pickware.com\/de\/whitepaper\/picken-und-packen-leicht-gemacht\" target=\"\" class=\"\">\n            <div class=\"blog-sidebar-teaser-image__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/04\/blog-sidebar-pick-und-packen@2x.png\" alt=\"blog-sidebar-pick-und-packen@2x\" \/>\n                            <img decoding=\"async\" class=\"blog-sidebar-teaser-image__hover-image\" src=\"\" alt=\"\"\/>\n                    <\/div>\n        <div class=\"blog-sidebar-teaser-image__text\">\n            <div class=\"blog-sidebar-teaser-image__icon-and-eyebrow\">\n                                <div class=\"blog-sidebar-teaser-image__eyebrow\">Kostenloses Whitepaper<\/div>\n            <\/div>\n            <div class=\"blog-sidebar-teaser-image__heading\">Picken und Packen leicht gemacht<\/div>\n        <\/div>\n    <\/a>\n<\/div>\n\n\n\n<div class=\"blog-sidebar-linklist\">\n    <div class=\"blog-sidebar-linklist__icon-and-eyebrow\">\n                <div class=\"blog-sidebar-linklist__eyebrow\">Weitere Artikel<\/div>\n    <\/div>\n            <ul class=\"blog-sidebar-linklist__list\">\n                                    <li class=\"blog-sidebar-linklist__link\"><a href=\"https:\/\/www.pickware.com\/de\/blog\/checkliste-ausstattung-fuer-lager-versand-kasse\" target=\"\" class=\"\">Checkliste: Diese Ausstattung ben\u00f6tigst du rund um Lager, Versand &amp; Kasse<\/a><\/li>\n                                                <li class=\"blog-sidebar-linklist__link\"><a href=\"https:\/\/www.pickware.com\/de\/blog\/lagerkennzeichnung\" target=\"\" class=\"\">Lagerkennzeichnung: So funktioniert die Regalbeschriftung <\/a><\/li>\n                                                <li class=\"blog-sidebar-linklist__link\"><a href=\"https:\/\/www.pickware.com\/de\/blog\/kommissionierungsarten\" target=\"\" class=\"\">Kommissionierungsarten im \u00dcberblick \u2013 mehr Effizienz in deinem Lager<\/a><\/li>\n                            <\/ul>\n    <\/div>\n<\/div><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"pw-blog-list-page-article-collection\">\n    <div class=\"blog-highlight\">\n        <div class=\"pw-blog-list-page-article-collection__content\">\n            <div class=\"pw-blog-list-page-article-collection__header\">\n                <div class=\"pw-blog-list-page-article-collection__heading-and-icon\">\n                    <img decoding=\"async\" class=\"pw-blog-list-page-article-collection__icon\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/03\/blog-icon-lightbulb-bg900.svg\" alt=\"blog-icon-lightbulb-bg900\"\/>\n                    <div class=\"pw-blog-list-page-article-collection__heading\">Was andere Leser:innen auch gelesen haben<\/div>\n                <\/div>\n                            <\/div>\n            <div class=\"l-flex\">\n                                                        <div class=\"l-flex__item\">\n                        <div class=\"pw-blog-list-page-article-collection-item\">\n                            <a class=\"pw-blog-list-page-article-collection-item__image\" href=\"https:\/\/www.pickware.com\/de\/blog\/lagerkennzeichnung\">\n                                                                <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/11\/Lagerkennzeichnung.png\" alt=\"Lagerkennzeichnung\" \/>\n                            <\/a>\n                            <div class=\"pw-blog-list-page-article-collection-item__meta\">\n                                <div class=\"pw-blog-list-page-article-collection-item__categories\">\n                                                                            <a class=\"pw-blog-list-page-article-collection-item__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/lager\">\n                                                                                        <div class=\"pw-blog-list-page-article-collection-item__category-name\">\n                                                Lager                                            <\/div>\n                                        <\/a>\n                                                                    <\/div>\n                                <a class=\"pw-blog-list-page-article-collection-item__heading\" href=\"https:\/\/www.pickware.com\/de\/blog\/lagerkennzeichnung\">\n                                    Lagerkennzeichnung: So funktioniert die Regalbeschriftung                                <\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"l-flex__item\">\n                        <div class=\"pw-blog-list-page-article-collection-item\">\n                            <a class=\"pw-blog-list-page-article-collection-item__image\" href=\"https:\/\/www.pickware.com\/de\/blog\/optimierter-wareneingang\">\n                                                                <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/05\/blog-cover_optimierter-wareneingang-02@2x.png\" alt=\"blog-cover_optimierter-wareneingang-02@2x\" \/>\n                            <\/a>\n                            <div class=\"pw-blog-list-page-article-collection-item__meta\">\n                                <div class=\"pw-blog-list-page-article-collection-item__categories\">\n                                                                            <a class=\"pw-blog-list-page-article-collection-item__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                                                        <div class=\"pw-blog-list-page-article-collection-item__category-name\">\n                                                News                                            <\/div>\n                                        <\/a>\n                                                                    <\/div>\n                                <a class=\"pw-blog-list-page-article-collection-item__heading\" href=\"https:\/\/www.pickware.com\/de\/blog\/optimierter-wareneingang\">\n                                    Neues Feature: Optimierter Wareneingang                                <\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"l-flex__item\">\n                        <div class=\"pw-blog-list-page-article-collection-item\">\n                            <a class=\"pw-blog-list-page-article-collection-item__image\" href=\"https:\/\/www.pickware.com\/de\/blog\/integration-von-sendcloud\">\n                                                                <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/06\/blog-cover_sendcloud-integration@2x.png\" alt=\"blog-cover_sendcloud-integration@2x\" \/>\n                            <\/a>\n                            <div class=\"pw-blog-list-page-article-collection-item__meta\">\n                                <div class=\"pw-blog-list-page-article-collection-item__categories\">\n                                                                            <a class=\"pw-blog-list-page-article-collection-item__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/news\">\n                                                                                        <div class=\"pw-blog-list-page-article-collection-item__category-name\">\n                                                News                                            <\/div>\n                                        <\/a>\n                                                                    <\/div>\n                                <a class=\"pw-blog-list-page-article-collection-item__heading\" href=\"https:\/\/www.pickware.com\/de\/blog\/integration-von-sendcloud\">\n                                    Integration von Sendcloud                                <\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"l-flex__item\">\n                        <div class=\"pw-blog-list-page-article-collection-item\">\n                            <a class=\"pw-blog-list-page-article-collection-item__image\" href=\"https:\/\/www.pickware.com\/de\/blog\/versanddienstleister-im-vergleich\">\n                                                                <img decoding=\"async\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2022\/04\/opengraph-vergleich-versanddienstleister.png\" alt=\"opengraph-vergleich-versanddienstleister\" \/>\n                            <\/a>\n                            <div class=\"pw-blog-list-page-article-collection-item__meta\">\n                                <div class=\"pw-blog-list-page-article-collection-item__categories\">\n                                                                            <a class=\"pw-blog-list-page-article-collection-item__category\" href=\"https:\/\/www.pickware.com\/de\/blog\/versand\">\n                                                                                        <div class=\"pw-blog-list-page-article-collection-item__category-name\">\n                                                Versand                                            <\/div>\n                                        <\/a>\n                                                                    <\/div>\n                                <a class=\"pw-blog-list-page-article-collection-item__heading\" href=\"https:\/\/www.pickware.com\/de\/blog\/versanddienstleister-im-vergleich\">\n                                    Versanddienstleister im Vergleich \u2013 welcher Anbieter passt zu deinem Onlineshop?                                <\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"layout-space layout-space--article-page-level-1\"><\/div>\n\n\n\n<div class=\"wp-block-group blog-cta-footer has-background\" style=\"background-color:#ebf8fd\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<style>\n.blog-cta-footer img.teaser-detail-page-image__illustration {\n    margin-top: -26%;\n}\n@media (max-width: 768px){ \n.blog-cta-footer .teaser-detail-page-image .l-grid {\n    padding-bottom: 40px;\n    row-gap: 0;\n}\n}\n@media (min-width: 768px) and (max-width: 983px){ \n.blog-cta-footer .teaser-detail-page-image .l-grid {\n    padding-bottom: 40px;\n    row-gap: 0;\n}\n}\n<\/style>\n\n\n\n<div class=\"teaser-detail-page-image \">\n            <div class=\"teaser-detail-page-image__wallpaper\" style=\"background-image:url()\" title=\"\"><\/div>\n        <div class=\"l-container\">\n        <div class=\"l-grid\">\n            <div class=\"l-grid__content\">\n                <div>\n                    <div class=\"teaser-detail-page-image__eyebrow\">\n                        Pickware                    <\/div>\n                    <div class=\"teaser-detail-page-image__heading\">E-Commerce Made Easy<\/div>\n                <\/div>\n                <div class=\"teaser-detail-page-image__copy\"><\/div>\n                                    <div class=\"teaser-detail-page-image__list-heading\"><\/div>\n                    <ul class=\"teaser-detail-page-image__list\">\n                                                    <li>Alles im Blick mit unserer Warenwirtschaft<\/li>\n                                                    <li>Schnelle Lagerarbeit mit Barcodescannern<\/li>\n                                                    <li>Unser Kassensystem f\u00fcr dein Ladengesch\u00e4ft<\/li>\n                                                    <li>Exklusiv f\u00fcr Shopware und Shopify Onlineshops<\/li>\n                                            <\/ul>\n                                                    <div class=\"teaser-detail-page-image__button-group\">\n                                                    <a class=\"teaser-detail-page-image__button teaser-detail-page-image__button--order-600 \" href=\"https:\/\/www.pickware.com\/de\/deine-neue-schaltzentrale\" target=\"\">\n                                Mehr Erfahren                            <\/a>\n                                            <\/div>\n                            <\/div>\n            <div class=\"l-grid__image\">\n                <img decoding=\"async\" class=\"teaser-detail-page-image__illustration\" src=\"https:\/\/www.pickware.com\/app\/uploads\/2024\/04\/blog-footer-cta@2x.png\" alt=\"blog-footer-cta@2x\"\/>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"layout-space layout-space--content-page-level-1\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":47683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-47668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundenstorys"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/47668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/comments?post=47668"}],"version-history":[{"count":32,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/47668\/revisions"}],"predecessor-version":[{"id":47733,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/posts\/47668\/revisions\/47733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/media\/47683"}],"wp:attachment":[{"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/media?parent=47668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/categories?post=47668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pickware.com\/de\/wp-json\/wp\/v2\/tags?post=47668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}